 It is a worrying trend being seen on social media, for people to ask questions about how motivation to write is achieved, or how people make time for writing. Part of the reason it is worrying is that it is obvious that the person asking the question hasn’t done the slightest bit of research into what being a writer actually involves. They seem to think that you just sit down, start to write and a short while later you have a finished book to sell. Which means they are really looking for a quick way to make a buck and think that writing may be that way. Poor deluded fools. However, it is the questions around motivation that really puzzle me. The questioner seems to think that motivation comes from without and not from within.  Now, we know that part of the job of a leader is to motivate their team. Having attended (and tutored) numerous leadership courses in my time, I’m quite familiar with the concepts of leadership in terms of motivation within a workplace. For writers, however, there is no leader to provide motivation. It appears to me that the concept of people motivating themselves to do things is an idea that is dying out. Not completely, of course. Talk to any sports star and you will find self-motivation very high on their list of personal qualities. But in the wider world, where people work for vast corporations, it seems to be expected that motivation is something that will be provided by the company, just like they provide toilet facilities. But that is where the world of the Indie author is so different from so many other professions.  There are many types of writer and, for some of them, if they don’t write they don’t get paid. That is probably motivation enough. Some may also lose their jobs if they don’t produce high enough quality writing. Again, it’s a strong motivation to perform well. But for the Indie author, if they don’t write then nothing happens. They don’t get paid, but they weren’t getting paid anyway, at least, not for writing. They can’t be sacked because no one employs them as an author. But the one sure sign that you are an author is that you can’t NOT write. You have to tell the story. You don’t need any other motivation. A real author would never ask on social media “I write a couple of hundred words, then I run out of motivation. How do you keep going?” If you have ever said that, or thought that, then you are not an author. At best you are a wannabe who wants the “glory” of being an author but doesn’t want to actually do any writing.  The same applies to the question of time management, which is really a sub-set of motivation. A real writer always finds time to write, be it formally at a desk, or on the fly while waiting for a bus. They could plan their time better, so they could get more writing done, but they find the time anyway. But the most fundamental thing about time management for Indie authors is being prepared to sacrifice something else in order to make time for writing. Let me use an analogy. If someone wants to be a footballer, their coach will expect them to put in a number of hours each week at practice, honing and developing their skills. If they aren’t prepared to put in the time, their coach will be very blunt with them and tell them they’ll never make it as a footballer because they aren’t prepared to put in the time.  If the footballer says they don’t have time to attend practice, their coach will tell they have to make time, otherwise they are out of the team. And any real footballer would understand that. If you want to make it big, you have to be prepared to focus your whole life around what you want to do. But writers don’t have coaches, in that sense. No one is standing over them telling them they have to practice their writing for the next two hours or they’re going to be dropped from the writing team. But if they are really a writer, they don’t need to be told that anyway, because there is nothing they would rather be doing than writing. So, if you can’t think of a single thing that you would be prepared to drop from your life so that you have more time to write, then you probably aren’t a writer. And yes, that may mean not seeing friends so often, or not watching so much TV or not going to the movies. It may even mean not playing football. But a real writer won’t notice the sacrifice they are making because what they really want to do is write.  So, to summarise. If you have to ask “How do you make time for writing?” you may not be a writer. If you have to ask “How do you maintain your motivation for writing?” you almost certainly aren’t really a writer. But, if you are sat at a bus stop hoping that the bus will be delayed for a few more minutes so you can complete the paragraph you are working on, then you may be a writer, because you are both motivated and you have made time for your writing. However, for those of you that may still be having doubts, I’ve devised this short Q & A to help you decide.  Q1. You are working on a tricky bit of dialogue for your book and your baby starts crying. Do you
a. Stop what you are doing and go and see to the baby, or b. Go to the coffee shop so you can work undisturbed? Q2. You have had a long hard day at work, when you get home do you a. Open a bottle of wine/beer/whisky, and sit down in front of the TV while you drink a glass, or b. Sit down and start working on your book? Q3. Your favourite music act is appearing in town, and you have been offered tickets to their show. Do you a. Take the tickets and go to see the show, or b. Turn down the tickets because you want to get started on the next chapter of your book? Q4. Your grandmother’s funeral has been scheduled for the only day that week when you can devote some time to your writing. Do you a. Go to the funeral, or b. Go to the funeral but take your laptop and hope you can sit at the back and do some writing at the same time? Q5. Your partner has won a holiday for 2 at your dream destination, but the dates are for the same week that you were going to attend a writers’ retreat. Do you a. Go on holiday with your partner, or b. Go on the writers’ retreat? ANSWERS 5 b’s. There is no point in fighting it, you are a writer. 4 b’s. You are probably a writer, but you are easily distracted. 3 b’s or less. Sorry, you’re just a wannabe writer. Note: The above questions and answers are not to be taken too seriously, but if you found yourself seriously considering answering b to all the questions, then you really are a writer. We certainly don’t advocate leaving your baby to cry while you go to the coffee shop to write. No, really, that is not a good thing to do. If you have enjoyed this blog, or found it informative, then make sure you don’t miss future editions. Just click on the button below to sign up for our newsletter. We’ll even send you a free ebook for doing so.
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 Writer’s groups on social media are very popular, and quite rightly so. Writing is, by its nature, a solitary life so it is nice to know that you aren’t alone. A real life writer’s group is better, but if you don’t have regular access to one of those, social media provides a useful alternative. People use writer’s groups to seek advice on a wide range of topics: writing techniques, gaining feedback on their work and, the reason behind this blog, they seek advice on book marketing.  The problem with seeking advice on marketing on social media is that it as an extremely wide ranging subject and few writers have the knowledge and experience to more than scratch the surface. That means that the person seeking advice tries out a few approaches, many of them the same ones as everyone else is using, and some of the most basic techniques are by-passed because the people using social media don’t know enough about the subject.  As with any subject, you have to understand the basics if you want to understand how to apply the techniques. To use a metaphor, if you don’t know how the internal combustion engine works, you will never get as far as diagnosing a blocked carburettor as being the reason why your car won’t start. The same applies to book marketing. If you don’t understand the basics, you’ll never understand why all the things you are doing to promote your books aren’t working or, at least, not working as well as they might. As an example, some authors never get as far as understanding that using social media as a marketing channel isn't about plugging your book all the time. It's about building relationships with readers so that they want to know about your books.  As professional book marketers (that’s what publisher are, really) we contribute to those social media groups when we think we can offer good advice and we stay quiet if we aren’t so sure. One of the bits of advice we offer on a regular basis is to study marketing properly. Marketing of any product needs a wide range of skills and knowledge. Within marketing itself the professionals tend to specialise in certain areas and hardly scratch the surface in others. If they need a specialist in an area they aren’t so well versed in, they seek one out. So, for amateurs, it is even harder to know where to concentrate their efforts.  Marketing is a subject that continues to evolve. The “marketing mix” as it is known (aka the 5Ps, 6 Ps, 7Ps or even more Ps depending on who you listen to), first started to be discussed in the 1940s, long before Tim Berners-Lee came up with the idea for the internet, so marketing has had to adjust to cope with new technology while at the same time having to continue to deal with physical marketplaces such as bookshops. Take the P for People heading. This used to mean the people who sold the product – their recruitment, training, personalities, product knowledge and sales skills. But so much of our modern marketplace is now on-line, where people play almost no part in the sales. We have to hope that the website designers know what they are doing as they are now the people who influence the direct sales. The real salesperson is now the author or publisher, as they decide what words and images to use on the product page. Never before has cover design, for example, been so important in selling a book (that's covered by another of the Ps: Product). The P for People topic is now more about who reads the books – the demographics of particular genres, or “who reads what”.  If you are putting a book on the shelves of bookshops then you don’t have to worry about that so much. Books sellers have their stores laid out in subject order and people of the appropriate age, gender and interests know where to find the books they like. But if you are trying to promote a book on social media you have to know where on social media your target audience is likely to hang out. That’s the opposite of the bookshop. Which is why asking for marketing advice on social media isn’t really going to help an Indie author. Let’s face it, if you are asking a question on Facebook and it is being answered on Facebook, then the chances are that the person answering the question probably knows quite a lot about Facebook, but probably doesn’t know much about how to market on TikTok or Instagram. For the modern marketplace, the Indie author has to be almost as knowledgeable about marketing as his counterpart in one of the Big 5 publishing houses. And to become that knowledgeable requires proper study, not asking a few random questions on social media.  I’m not talking about a full 3 year course of study at a university (though it would be great if you can afford the time and money to do it), but I am talking about study of some sort (don’t worry, I’m not going to try to sell you a marketing course, because we don’t sell one). One of the owners of Selfishgenie Publishing has a Masters Degree in business management. He knows quite a bit about marketing. But when he decided to set up the company he didn’t realise how much more he was going to have to learn. In the few years that elapsed between him picking up his MBA certificate and setting up the business, the whole world of marketing had moved on. The internet was now King (or Queen if you prefer, or even President). What worked for business in the early years of the new millennium was no longer working. That meant he had a lot of catching up to do, so he did what any sensible person would do and went back to school. Not full time residential school, but part time online learning. And if you need to learn about marketing, that is what you have to do too.  Some people are reluctant to go back to school, however. We can’t understand why. You are not a failure just because you don’t know something. In fact, it is a mark of maturity to be able to admit that you don’t know some things, especially if they're in an area that you have never studied. Besides, only you know that you are studying, unless you choose to tell the world. Yes, it can cost money – but it doesn’t have to. There are organisations that provide free training and at the end of this blog we will provide a link to one of them. And you can sign up from anywhere in the world. OK, you can ask questions on social media and the answers may sell you a few books, but they will never sell you as many books as a fully developed marketing strategy, backed up by a plan and the knowledge and resources to deliver it.  That can only come from in depth knowledge of the subject.
So, if you want to climb the ladder of success to become a bestselling author, we advise going back to school. For information on free online training courses in marketing, click here. If you have enjoyed this blog, or found it informative, then make sure you don’t miss future editions. Just click on the button below to sign up for our newsletter. We’ll even send you a free ebook for doing so. Disclaimer: All views expressed in this review are the opinion of the reviewer and not necessarily those of Selfishgenie Publishing.   Dancing In the Ring, by Susan E Sage, is something of an oddity for me. It is part biography, part drama and part love story. The book tells the story of Robert (Bob) Sage and the woman he marries, Catherine (Kate) McIntosh. If you notice a similarity between the name of the author and the name of one of the characters, it is because Bob Sage was her great uncle, who she never met. This is the biographical part of the story, as the author tells what she knows of the life of her great uncle and his wife, pieced together from family stories and documentary evidence. Kate is less well documented, so much of her story is a dramatization. It means that a lot of the scenes in the book are imagined rather than real, and that tends to undermine the biographical basis for the book. On the other hand, the author can’t change what is known about the two characters, which undermines the drama and love story elements. Where a writer of romance or drama might put the characters on a different path, Susan E Sage is constrained by historical fact. Bob and Kate meet at law school where Kate is much the better student. However, the chauvinism of the age (the book is set in the 1920s and 30s) means that Kate can only ever dream of a lofty legal career, while the less academically able Bob is assured of an easier path. "the course of true love never did run smooth" To pay for his education Bob Sage enters the boxing ring, where he displays some talent. That, and the love of dancing of both characters, gives the book its title. Over the course of the first third of the book Bob and Kate’s romance is played out sensitively and with some well observed romantic highlights. It is after their marriage that the real drama starts. I can’t say too much because of the risk of spoiling the story for readers but, as Shakespeare said, the course of true love never did run smooth. The book is set in its real life location of Detroit, Michigan, against the background of first Prohibition and then the Depression. Both present problems for the lovers, who enjoy nothing more than a night out dancing and drinking. "The book is well observed and well written, and the author has a real feel for the period." The Depression then impacts on Kate’s career in particular. In the 21st century she could expect a glittering legal career, but a hundred years ago she was far more limited, and she spends a lot of her working life as a paralegal (as we would call it today) and doing pro-bono legal work for those who are unable to pay for legal advice. The book is well observed and well written, and the author has a real feel for the period. Having enjoyed reading the book overall, I have elected only to award four stars and there are reasons for that. The story is told in a very “matter of fact” style, which means that a lot of emotion is stifled, especially in the case of Kate’s feelings. I’ll give just one example. "Kate is clearly suffering from mental health issues" Kate’s father, Mickey, was physically abusive towards her mother, which Kate often observed and her distress at this is noted. Bob Sage does, sometimes, physically assault Kate and given her feelings about her mother’s abuse, you would expect highly emotional responses from her. However, that is not felt. The emotions of fear, distress, humiliation, anger and others just aren’t visible to the reader. Or to this reader anyway. Later in the book, when Kate is clearly suffering from mental health issues, no attempt is made to analyse the possible causes of those. At this distance after the events it would not be possible to make an accurate diagnosis, but some introspection and reflection on the part of Kate might help the reader to identify with her better and to understand why she is the way she is. Both characters come across as quite self-centred at times. As a young couple in love you might expect them to focus a lot of their time and emotional energy on making each other happy, but such behaviour is noticeably lacking in places. Bob, in particular, displays symptoms of narcissism, putting his own ego before that of everyone else, except perhaps his mother. Perhaps that was what they were really like, and the author is painting an accurate picture, but it means that the two central figures in the story aren’t always likeable, so the love story part of the book is less than successful. However, even after saying all that I still enjoyed the book and did become quite engrossed in Bob and Kate’s life. I recommend “Dancing In The Ring” by Susan E Sage to readers who want to understand life in the early part of the 20th century a little better, with a bit of romance and drama thrown in. If you have enjoyed this blog, or found it informative, then make sure you don’t miss future editions. Just click on the button below to sign up for our newsletter. We’ll even send you a free ebook for doing so. Disclaimer: The views expressed in this blog are those of our guest blogger, author Chris Graham, and not necessarily those of Selfishgenie Publishing. Making a Name for Yourself… from a novelist’s point of view  Names, where do we get them from? They usually come from our families, both the surnames we get automatically, and the forenames that can be reliant on a number of factors. Sometimes a kid gets lucky, and is given a nice normal everyday name, often from the annals of his or her family’s history. “Oh look… she’s got old uncle Samuel’s eyes. Let’s call her Samantha.” Of course this can backfire. We can all think of a celebrity cook whose father was a famous politician. Doubling the ‘l’ and bunging an ‘a’ on the end of her dad’s name could have gone so badly wrong, but our favourite middle aged man’s fantasy kitchen goddess seems to have done OK out of it (Yes, I do know that ‘Nigella’ is also the name of a herb - case of nominative determination perhaps?).  The Emperor Justinian - who gave his name to all the little Justins in the world. Sometimes it’s the time of the kid’s birth that lumbers them with a name. How many little girls born in the eighties answer to ‘Kylie’, or from more recent years, ‘Beyonce’? I’m sure there are young Bieber fans pushing buggies carrying little ‘Justins’ around the supermarket aisles too, although Justin has been a forename for many centuries. There was a Roman Emperor called Justinian back in 527 AD. Of course, there’s those who simply want to be different, whether famous or not, just for the sake of being being different. Those who, without a thought about when their offspring goes to school and gets the mickey taken out of them, give their little ones names more suited to a pet, a dessert recipe, or an address in downtown New York.  ‘Fifi Trixibelle’ or ‘Strawberry Shortcake’ are not what a strapping thirteen year old lad wants to be known as. Even for a girl they’re a bit on the bizarre side. ‘Brooklyn’ doesn’t sound too bad, though like ‘Lourdes’, and ’Chelsea’, it sounds more at home on a girl. I worry that this is setting a trend. Are we going to see classrooms filled with young ‘Shepherds Bushes’ or ‘Neasdens’ in the future? Perhaps for a transatlantic equivalent they’d be ‘Yonkers’, “Bronxes’ or ‘Haight Ashburys’. But I’m not really talking about our own names, or our children’s names. I’m talking about the names we writers choose for our characters. Where do we get those from? Do they work? Can our readers identify with them? Can our readers even remember which one is which as they make their way through our novels? I was reminded of this when a former publisher asked me to look at a few pages of a submitted manuscript. There were a number of characters introduced within the first couple of pages, of which there were several with the same forename, and others who, because they were related, had the same surname.  Now I know that in the potluck world that we live our real lives in, this kind of thing isn’t uncommon. The crowd I hung around with (and still know most of) had a surfeit of ‘Ians’ at one point. Fortunately, as was the spirit of the time, they all acquired nicknames, and so became ‘Ahmed’, ‘Abdul’, ‘Fang’, ‘Screwy Lewie’, ‘Mr Magoo’ and ‘Ian Mac’. However, to help our readers, we need to have ‘real’ names for our characters that define them. During the narrative, and particularly as markers in dialogue, we may call a character by his forename - full or shortened - his surname, his nickname, his rank - as in ‘the Sergeant said’ - or some other descriptive title, such as ‘the older man’ or something similar. One of my police characters, Detective Chief Inspector Nick Wilson, is known as ‘Nick’, ‘Wilson’, ‘The Guvnor’, ‘Guv’, ‘the DCI’, ‘The Chief Inspector’, (or just plain ‘Inspector’) throughout periods of dialogue and narrative to avoid too much word repetition. Others have similar selections to identify them. So… How do we deal with this? How do we populate our novels with names which are individual?  Every writer needs to compile a list, and keep topping it up: a pool of names for their characters, but how do we come up with these characters’ names in the first place? Where do we find them? Do they grow on trees for us to just go out and pick? Well the answer to that is ‘almost’. In fact trees are as good a place as any to start, as are any other interests that you might have. Trees? Well there’s ‘Beech’ and ‘Birch’, ‘Sycamore’, ‘Redwood’, ‘Ash’, ‘Pine’, ‘Maple’, just for a start. All of them perfectly believable surnames, or they can be with suitable modification like ‘Ashwood’, ‘Oakley’, ‘Elmsleigh’, etc.  I’m into motorcycles, so I’ve gleaned names from that world like ‘James Villiers’ - most post war James motorcycles used Villiers engines - ‘Frances (Frankie) Barnett’ (though she prefers ‘B’ as a nickname) - my first bike was a Francis-Barnett, or ‘Fanny B’ as they were known. Another is ‘Lucas Bright’, and I’ve used ‘Plug Champion’, ‘Tillotson’, ’Douglas’, ‘Benelli’, ‘Blackburn’, ’Henderson’, and ‘Ancilotti’ with appropriate forenames. If these aren’t familiar words to you, Google them. It’ll be a fun game looking for the motorcycle connections. From an interest in pioneer aviation comes names like ‘Saulnier’, ‘Anson’, ‘Guynemer’, ‘Voisin’ and ‘Fonck’. Then there’s towns and counties, with ‘Georgia Didcot’, ‘Noel Caversham’, and ‘Adrian Kent’… more Googling games for you to play. A fellow author published by Selfishgenie litters his books with the names of well-known rugby players from both the present and the past. They say, ‘Write what you know’ ...  Turn your friends into characters Most productive of all, though, is that rich vein of people we know, or have met, that we can mine for suitable character names, though when putting these in my pool, I have a certain convention that I try to follow. I’ll almost always mix the names up, rarely using both forename and surname from the same person as a character’s name. Usually I’ll only use full matches in the case of people who were either long deceased acquaintances, family, or friends, of my late parents’ generation, or are just names I’ve heard. There’s no point in upsetting your mates by using their names in print, then describing 'them’ as someone they may not like to be, though there is one old friend who actually asked me to use his name and physical description as a character in a novel. It was on his bucket list. As he’s a cat lover, and tireless worker for local animal charities he, of course, became a corrupt vet in one of my novels. Sometimes it’s particularly satisfying to name a nasty piece of work as an old boss or other bad memory from your past, but there’s one thing to beware of. When you do choose a name for a really nasty villain, it’s a good idea to Google that name to make sure that he or she isn’t someone really famous, even if you’ve never heard of them, and particularly if your character falls within a similar field. It might not look too good if your mad wheelchair bound evil genius was called Stephen Hawking, would it? Remember history  A lot of names fall out of favour over time (You won’t find many Germans called Adolf born after 1945), so you can add a flavour of authenticity to your historical work by including period names. Archibald isn’t a name you hear much these days (If at all), but right up until the 1960s there were plenty of them about. One was even a ventriloquist’s dummy on a radio show (No, I kid you not). Similarly, Ernest, Stanley, Norman, and others all had their day in the Sun then fell out of favour. A friend of mine said she could tell the age of a woman by her name, with gemstones (Beryl, Pearl, Amethyst and others) all denoting pre-war births, alongside Mavis, Agnes, Agatha, Cecilia and a whole lot more. Flowers were also popular as names until the late 60s but now are hardly used at all (Though I do know a Primrose who is under 30 and there's also the singer Lily Allen). After World War II, many boys were given the name Winston in honour of Britain’s wartime Prime Minister, but you won’t find many with that name these days. Helpfully, there are lists of names popular in different decades available on websites. The “Gender Construction Kit” website provides popular names for decades between the 1950s and the 2000s, for example. And, of course, the national census provides lots of historical names for you to conjure with and you can access that in the UK through the Office of National Statistics website. Get it right… Do the research, then save for a rainy day  Even fictional character names have to be believable, so for foreign characters, or those from different ethnic backgrounds, it’s worthwhile to Google ‘common names’ for a nationality or culture for names, or to mix and match the names of well known people from that nation’s culture or history. But be aware that some cultures alter names to suit a gender, even surnames. For example, in Icelandic culture, a surname ending in ‘son’ may denote its bearer to be the son of the first part of the name… e.g. Erikson as ‘son of Erik’… However the female offspring of ‘Erik’ in Iceland won’t take her father’s surname, but instead will have the surname ‘Eriksdóttir’ (Erik’s daughter). Thanks to a change in Icelandic law, parents can now use the mother's name instead and children can switch to their preferred parent's name when they grow up, if they wish. Yes, I found this confusing too. Likewise, even in English speaking cultures, some forenames that are considered female in one country will be more commonly male in another. In the UK, ‘Tracy’ is usually a girl’s name and ‘Robin’ a boy’s name, but in the US these are more likely to be the other way around. Keep your ears and eyes open. If something comes into your sights, whether in the local curry house, or on the TV news, remember to put it into the pool, even if you’ve no use in your current work in progress. These things will always be useful one day. Add all these names into your list. Don’t bother with putting them in any order as they’re as random as the opportunities to use them but keep adding to the list as new ones come to mind. Don’t forget that there are forenames that can be surnames, and vice-versa. In Scotland the likes of Fraser, Cameron, Donald and others can be either a forename or a surname.  Finally, if you are really stuck, there are lists of gender appropriate baby names published for almost every country in the world.
Many of those lists also provide a “meaning” (real or imagined) for the name, so if you want to indicate that a character has the strength of a lion, you can find which name might be appropriate; Leona for a girl, perhaps, or Leonard for a boy, but there’s also Aerial, Braylen, Dillon and others. If you have enjoyed this blog, or found it informative, then make sure you don’t miss future editions. Just click on the button below to sign up for our newsletter. We’ll even send you a free ebook for doing so. |
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