For those of you that have come here looking for a blog about Universal Book Links, aka UBLs, fear not. We’ll get to those in a moment. But first, we want to revisit a blog we posted in April 2023, about distributing some of our books through Draft2Digital (aka D2D). At that time, we said that we had sold a few books on that site without doing any marketing for them. People seemed to have found their way there by themselves, probably via the companion site to D2D which is Books2Read (aka B2R). We said then that we would let you know how things were going once we had some more data, which is why we are blogging about it now. To save you having to read the blog again, we’ll just give you a little bit of background to explain why we decided to use D2D as well as Amazon. Basically, while we were selling a few copies of some books in ebook and paperback formats, they weren’t being downloaded on KindleUnlimited. (KU). Putting books on KU requires the author to make them exclusive to Amazon, so they can’t be sold through any other on-line retailer. So, we thought, if they aren’t being downloaded on KU, why are we keeping these books exclusive to Amazon? We may be missing out on sales through other sites. We uploaded the books to D2D which then distributed them through several other on-line retailers. I won’t list them all. Visit the D2D website for the full list. And it seems to have worked well for us. We have sold more copies of the books through D2D in 4 months than we had in the previous year through Amazon. It told us something, though we weren’t sure what until we did some digging into the sales reports. Most of our sales, historically, have been to the UK. That isn’t surprising considering most of our authors are British and they write mainly for the British market. We do get the odd sale through Amazon to the USA, India, Australia and a couple of other countries but when we looked at our D2D sales data it was noticeable that we were getting a far greater geographic distribution. Almost none of our new sales were to the UK and our overseas sales were far more widely spread, taking in the European Union, the United Arab Emirates (UAE) and New Zeeland.. None of our titles have been translated, by the way. All of these new sales are in English. It was also noticeable that a lot of the sales were in paperback format, costing far more on D2D than they do on Amazon. The question we had to ask was “Why”? 1. Why were we reaching countries we had never sold to before and 2. Why were we selling so many expensive paperbacks? The conclusion we had to draw was that it was because we were using Universal Book Links (UBLs). See - I told you we would get there eventually. A UBL takes the reader (a) to the retail site they prefer to buy from and (b) the retailer’s site which deals with the country in which they live. When it comes to paperback sales, this is very important. Some retailers who sell paperbacks either don’t print them in some countries or they don’t deliver books to some countries. So, our UBLs were taking buyers to the sites where they could buy paperbacks and get them delivered to their country. They also had the price displayed in the appropriate currency for their country, or one they were familiar using. That is a strong psychological factor for some people. If someone usually pays in $, ¥ or €, seeing the price displayed in £ can be off putting. When you upload a book to D2D it creates a UBL for it automatically if you also subscribe to B2R (it’s free), which you can then copy and paste into all your marketing materials, which we did. OK, if you click on a link to Amazon and it doesn’t take you to your local Amazon site, they will offer to redirect you to your local site but that, also, is too much hassle for some readers. So, if getting better global distribution sells more books, how could we exploit that for the books that are still exclusive to Amazon? After all, we want to sell through all the Amazon sites across the world and we want to make the process as hassle free as possible for buyers. Well, it turns out that those nice people at B2R will also allow us to create UBLs for books that are sold on Amazon but not on D2D. How cools is that? So, using this link, we sat one of our team down in front of a PC and set her to work creating the UBLs (look in the top RH corner for the UBL maker) for all the books we sell exclusively through Amazon. It took about 30 seconds for each book title, but we kept her well refreshed with coffee and donuts while she did it. A couple of warnings. Firstly, if you use URL shorteners, such as bitly or tinyurl, they can’t be converted into UBLs. You have to copy the book’s URL direct from its Amazon sales page. You also need to use the link to the Kindle edition of the book, not the paperback. If there is a paperback version, the UBL will link to it, but the link creator doesn’t like links to paperbacks if you paste them into it. The other things is that the system does seem to be a bit flaky and doesn’t always work first time. Our colleague kept getting a warning that the Amazon link she had pasted wasn’t recognised as a link to an ebook, even though it was. She found that if she kept clicking on the “Got it” button in the warning pop-up, the link was eventually created. A couple of times she had to re-paste the Amazon URL to get it to work, but a little bit of perseverance and patience got the job done. So, having done all that work, has it increased our overseas sales? Well, it appears that it has. We now use UBLs in all our marketing and they seem to be delivering for us. So, our main takeaways from this week’s blog: 1. Using D2D can increase your sales, because you reach a wider book buying market. 2. UBLs help you increase sales across the world. 3. You can create UBLs which will take Amazon users to their local Amazon website, wherever they are in the world. If you want to do some experimentation, it may be worth your while, but do remember to unsubscribe your book from KindleUnlimted before you upload it to D2D, or Amazon will get a bit touchy about it. If you have enjoyed this blog, or found it informative, then make sure you don’t miss future editions. Just click on the button below to sign up for our newsletter. We’ll even send you a free ebook for doing so.
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The laws of copyright and plagiarism don’t bother most authors very much. They know the laws exist but, because they aren’t copying the work of others, they don’t give them a second thought. However, there are two circumstances when we do have to think about that little c inside a circle, or at least the consequences of it. The first is inadvertent, or accidental plagiarism and the second is when our own work is plagiarised, or our work is stolen. Our brains retain a lot of what they take in, even when we don’t realise it. I’m sure we have all experienced the moment when we think we have met someone before, because their face seems familiar. We are probably right, because their features have lodged themselves in our memory without us even being aware of it, however fleeting the original encounter. So it is with what we read. We may have read a book forty years ago (if we are old enough) but bits of it may appear in our conscious mind unbidden, without us knowing where they have appeared from. What may appear to be an original thought is actually something remembered from the book we read all that time ago. So, by including that thought in our book, we are inadvertently plagiarising the work of someone else. The second instance is more likely, and more serious, for most authors. If parts of our book appear in someone else’s work, we have a right to feel aggrieved. Worse, if someone steals our whole book and publishes it under their name (or, more likely, a pseudonym), we have the right to feel very, very aggrieved. So, what do the laws of copyright say? They vary from country to country, so I can only generalise here. But all copyright laws are designed to protect the work of the originator while they are alive and for some period after their death as part of their estate. At the moment Britain is still working under EU copyright law, which protects the work of the author for 70 years after their death, or for 70 years after the death of the last surviving author of a co-authored work. So, if you co-author a book, it is protected for 70 years after the death of whichever author dies last. Under American copyright law for work created after 1st January 1978, the work is also protected for 70 years after the death of the author or last surviving co-author. Work created prior to that date is subject to different periods of protection, depending on the law at the time the work was created. The majority of countries agree to uphold the copyright laws of other countries.. That means a British author can be sued in the UK for a breach of copyright that occurs in the USA, and vice versa, so don’t be fooled into thinking you are safe just because you break the laws in a country in which you don’t live. While that looks good on paper, not all countries agree to co-operate or turn their agreement into action Once the copyright period has expired, the work becomes “public domain”. This doesn’t mean anyone can just claim the work as their own, because that would still be plagiarism. But it does mean that anyone can publish the work under the original author’s name and not have to pay anything to the deceased’s estate. Authors often use photographs or artwork to illustrate their books, or their book covers, and those images may be (probably are) subject to copyright. If you didn’t create the art or take the photograph, then you haven’t got permission to use it. You must obtain the permission of the originator or purchase a licence to use it. Companies like Shutterstock and Depositphotos sell licenses to use the work of the people who created the images that are displayed on their websites. If you get your images from some other sources you may have to dig around to find out how to obtain permission to use them or to buy a licence. Incidentally, licences to use images are usually limited to a maximum number of hard copies, so make sure you know what the limit is so that you don’t accidently exceed it. Renewing the licence for more copies is usually cheaper than the original cost. It is very easy to breach the copyright for images without realising you are doing it. Let me illustrate (bad pun) by using an example. Let’s imagine that I want to illustrate this blog with an image of the Mona Lisa. Now, Leonardo da Vinci has been dead for several centuries, so his best known work is clearly public domain. However, any photograph of the Mona Lisa may be subject to copyright. Given the “70 years after death” rule, it could mean a photo taken as early as 1923 (possibly even earlier) is still under copyright, if the photographer died after 1953. Photos held in archives or printed in newspapers and magazines are always subject copyright and companies like Getty Images buy the copyright for photographs in private collections and make money by selling licences to use them. Many a blogger and/or author has fallen foul of the law because they didn’t realise any of that. So, what happens if you commit an inadvertent act of plagiarism? Well, once you have read the work you are alleged to have plagiarised and confirmed that your story is so similar to it that it isn’t really your story, then a profuse and sincere apology and the withdrawal of the book from sale is usually enough to satisfy the original author. That doesn’t prevent the original author from taking legal action, but the fuss and cost involved usually means that they won’t involve the courts. However, in the UK if you deny that your work is based on theirs, they can take you to a Copyright Tribunal (see more below), which costs only £50. Dan Brown has been sued three times over accusations of plagiarism in his Robert Langdon novels, though none of the suits against him have been won. But some American lawyers are getting very rich from these lawsuits. If you were to lose a lawsuit, it could cost you everything you have – and I do mean everything. However, even if you admit your mistake and avoid a lawsuit, your publisher will have suffered a financial loss as a result, so they may (probably will) reclaim any advance of royalties that was paid and also claim back any costs they incurred in publishing your book. You may end up severely financially damaged anyway even if you admit your error. So, when you have that great thought for your book, do make sure that it is an original thought and not a memory of someone else’s work, resurrected from the deepest recesses of your brain. What to do about someone plagiarising or actually stealing your work is more complex. Let’s take plagiarism to start with. Most authors can’t afford to take legal action, so they need to take a diplomatic approach first. The first step is to “compare and contrast” the two books. Ideas can’t be copyrighted, so the fact that you had the idea to locate your story on a planet a thousand light years from Earth, which is populated by Green Pixies, and the other author did the same, is not proof of plagiarism. You have to be able to prove that the story is substantially the same as yours throughout. That means going chapter by chapter and identifying the similarities – and the differences. The greater the ratio of similarities to differences, the stronger your case, and vice versa. You also have to be able to prove that your book was copyrighted and published before the other version, which is why having a copyright date included in your book is so important. If the book has been published by more than one publisher, which sometimes happens, then it is the first publication date that is the important one, not the latest date. Because of the time it takes to write and then publish a book, the publication date could be years after the copyright date.. The next thing to do is to try to contact the author, point out the similarities with your work and ask them, politely, to withdraw the book. You shouldn’t accuse them of plagiarism, because that could provoke a counteraccusation of slander. In the UK the Copyright Tribunal will examine cases of copyright theft and plagiarism. Contact them before you do anything more. Present them with all your evidence. Their email address is copyright.tribunal@ipo.gov.uk Other countries may operate similar forms of copyright dispute resolution, so check your own government’s websites. We’ll assume that the tribunal has found in your favour, so if the other author denies the similarities or refuses to remove the book despite the tribunal’s ruling, then a solicitor’s (lawyer’s) letter will usually do the trick. The threat of legal action, backed by the tribunal’s findings and with the accompanying financial consequences, is usually enough to make the other party see sense. A solicitor’s letter can cost anything from £30 (plus VAT) upwards, depending on how much time the solicitor has to spend on it. Ask the solicitor how much they expect the cost to be before you commit yourself. However, if the letter fails to achieve the desired result, don’t go to court just yet. Instead, contact the retailers (this could be quite a few businesses) and ask for the book to be removed from sale. If the Copyright Tribunal has found in your favour you will have a strong case. If they didn’t, the retailers may decide to do their own investigations before removing the title from sale. If the retailers don’t agree with you, you have a choice: take the risk of legal action or just suck it up and let it go. If you have deep pockets you may decide to stand on your principles and go to court, but for most authors the consequences of losing are too high. What about the direct theft of your work by someone who has published it under another name? Well, it is unlikely that you will ever be able to track the thief down. They know they have broken the law, so they will have done their best to conceal their identity. Copyright theft is a “civil” offence, not a criminal one, so the police won’t get involved. Tracking the thief down yourself isn’t really an option. You simply don’t have the resources necessary. Even if you make progress, the trail will probably end in a country that isn’t very good at co-operating on international law and you are entering the lottery of a legal system with which you are unfamiliar, and which may be unsympathetic to your case. If you have used the Copyright Tribunal, mentioned earlier in the blog, their adjudication can be used to require retailers to remove the offending books. The publisher (if you have one) or retailer(s) may decide to pursue the thief because of their financial losses, but that is unlikely. There is one more word of caution I must offer. It is quite common to quote the work of other people in your otherwise original work. There are circumstances when you may do that, providing it is properly credited, but these mainly relate to non-fiction and academic works. You may also do that if you are critiquing the work, reviewing it or using it for the purposes of parody or sarcasm. The relevant clauses in the law are known as “fair use” or “fair dealing”. The rule is to keep the quotes as short as is necessary to get the message across and to make sure you credit the originator. Just naming the originator may not be enough, you may have to provide a full reference to the publication, date of publication, publisher etc. This website provides guidance on how to cite your sources. It is quite common to see quotes of the lyrics of songs or lines of poetry at the start of a book or at the beginning of chapters, as they usually convey some message that is relevant to the story. You must obtain the consent of the originator of the words if you wish to use them in that way. Some poets, authors and songwriters will give that freely, but many require payment. The music industry is particularly litigious when it comes to the use of song lyrics without permission. If you plan to use quotes like that and don’t ask permission, you do so at considerable financial risk. At the very least you will probably have to delete the offending words from the book and re-publish it without them. So, that brings us to the end of our quick gallop through the world of plagiarism and copyright law. We hope you found it interesting and now have a better idea of what you can and can’t do. However, I include links to more authoritative sources if you want to know (yawn) more. For the UK: https://www.legislation.gov.uk/ukpga/1988/48/contents For the USA: https://www.copyright.gov/title17/ If you have enjoyed this blog, or found it informative, then make sure you don’t miss future editions. Just click on the button below to sign up for our newsletter. We’ll even send you a free ebook for doing so. What does it mean when an author puts “No 1 bestselling author” or “No 1 bestselling book” in their social media profile? That is a hard question to answer. Were they, even for a short time, the bestselling author in the world? That’s hard to say unless you search the bestsellers listings on a regular basis. Maybe they were, maybe they weren’t. Were they the bestselling author in their country? Same answer. Were they the bestselling author in their genre? Same answer. You see the problem we have here. They may be telling the truth, they may be telling a lie, or they may be telling the truth, but not the whole truth. I’m referring here to the Amazon bestsellers lists, because the newspaper and literary magazine listings have very strict criteria for getting onto their lists. They are based on global or national sales for the week, month or year and the figures are provided by the retail outlets, not by the publishers or authors. That makes it more difficult for the figures to be inflated (ie lied about). For the Sunday Times or Guardian bestsellers lists for the year, for example, you would need to sell in the region of a 100,000 copies of your book in all formats just to get into 100th place. If you ever make the dizzy heights of being No 1 on those lists, no one will doubt your right to call yourself “bestselling”.. For a start, lots of readers will have heard of your name and the title of your book by then, because you will have been all over the retail outlets, both the physical shops and on-line. But on Amazon, for some sub-genres, you could get to No 1 spot with just a single sale. Even to get to the No 1 slot in one of the top level genres, you could make it with just a few hundred sales. We used Publisher Rocket’s “category search” function and discovered that in the Books>Science Fiction and Fantasy category you can make the No 1 slot with only 335 copies sold. You would have to sell them over a short space of time, no more than a day probably, but that is doable if the book is a good one. OK, that may only be for a few hours, or for a few days, but you’re up there and you can screenshot it to provide evidence of your claim. Which is where telling the truth, but not the whole truth, comes into the equation. An author can claim to be No 1, but they don’t have to say for how long they were No1, or in what category and/or sub-category they were in. Because, on Amazon, you can choose your own categories and Amazon won’t question it. You can list your book as Kindle Store > Books > Science Fiction & Fantasy > Fantasy > Christian Fantasy. You can then ask 5 family members or friends to buy a copy of your own book (you might even give the money so they don’t have to pay for it themselves) to send it to No 1 in that category, where it will stay until another book in the same category outsells it. Amazon won’t question that choice of category, so it won’t get rejected. And you don’t have to tell your followers on social media that you have only sold five copies when you put “No 1 bestselling author” (or book) in your profile. Am I advising you, as a self-published author, to game the system by listing your books in obscure categories where you can make the No 1 slot with just one sale? No, I’m not. What I am advising you, as a reader, to beware of is that just because someone has made the claim, it doesn’t mean their book is actually a best seller in any real meaning of the expression, because the author may have gamed the system. We live in a world where deception is now seen as normal because people use the excuse “everyone does it”. Well, I’m here to tell you that not everyone does it, because we here at Selfishgenie Publishing don’t do it and we don’t allow our authors to do it either. It means that we will probably never be able to claim “best seller” status for any of our books, because although we sell quite a few books, we don’t sell 100,000 copies a year of any title. What can you do as a reader to make sure you aren’t fooled? The answer is not to look at subgenres when looking at the sales rankings. Look only at the overall ranking and then the headline genre eg. Sci-fi and fantasy; thrillers, crime; Action & Adventure, Romance, etc. If a book is ranked overall in excess of 500,000 (10k in its genre) then it means it hasn’t sold very many copies and probably not sold any recently. If a book is between 500k and 100k (10k to 5k in its genre) it has sold a few copies and probably in recent months. If a book is between 100k and 50k ( 5k to 2k in its genre) it is selling more copies, and if it is better than 50k it is selling regularly. If a book is ranked better than 10k (2k in its genre) then it’s doing very well. And if it’s doing very well, there is probably a good reason for that which has nothing to do with the author’s claims for it. In other words, you can buy with some confidence that it is likely to be a good read. Those numbers are just “ballpark” though. Because sales vary so much between genres, it is difficult to be too precise. It’s like comparing apples to elephants. A high volume genre such as Action & Adventure is going to require more sales to get it to the 10k ranking than a book in a lower volume genre, such as Horror. That is why the overall ranking and the genre ranking have to be viewed side by side. And that’s why looking at sub-genres can be so misleading. As I have pointed out, in some categories it is possible to be No 1 with just a few sales. If the author has a loving mother, father, spouse, siblings and few good friends to buy the book, it could get a pretty good sales ranking even if it is the worst book ever written. If you have enjoyed this blog, or found it informative, then make sure you don’t miss future editions. Just click on the button below to sign up for our newsletter. We’ll even send you a free ebook for doing so. Here at Selfishgenie we try not to mention politics or religion in our blogs. It’s not that we don’t have opinions on those subjects – we’re human (honest, we are) so of course we have opinions. No, it’s that if we express our opinions we are pretty sure that we will alienate a considerable number of our readers. It doesn’t matter which side of the discussion we are on, we are going to alienate the people who are on the other side. And that is bad for business. If we alienate people, they may decide that they want to punish us for our views by not buying the books we publish. If they do that, however, they aren’t just punishing us, they punish our authors and that’s wrong, because those others don’t necessarily share our views. In fact, I know of a couple of our authors that have opposing views, but we manage to get along amicably anyway. So, the people that are trying to punish us actually end up punishing people who agree with them. It’s a strange world, isn’t it? But, of course, that brings into question how Indie authors handle politics and religion, and it can be very bad for sales. I include in this views on climate change, race, homosexuality, transexuals, conspiracy theories, vaxxing, and a wide range of other issues which have political or religious implications. Every time we post something on social media, it tells the world a little bit about us. And some of the things we say have the power to alienate people. It doesn’t matter that they are our sincerely held beliefs. It doesn’t even matter that what we say may be true. All that matters really is that it has the power to affect book sales. I know there are authors who struggle with this. They have strong beliefs and they want to express them either to support or oppose whatever it is their beliefs are about. But some of the people who take an opposing view read those Tweets and think ‘I don’t agree with them, therefore I won’t enjoy their books if I bought them, so I won’t buy them’. It may be an absurd view, but that doesn’t stop people taking it. I once overheard someone say that if they had known that a certain author held certain political views, they would never have bought their books. The person they were talking to asked them if they had actually enjoyed the books, to which the first person replied that they had. You see how ironic that is? Even though they had enjoyed the books, they wouldn’t have bought them if they’d known the political views of the author. Absurdity in the extreme. But I’m pretty sure that person isn’t an isolated example. Then there are the political “discussions” people get embroiled in. Some of them get quite heated; insults get thrown around and generally the people involved never come out of it looking good, no matter how valid their arguments. Again, if one of the participants is an author, it won’t help their brand image. No one knows how many people are viewing those social media arguments and taking note of what is being said, so the people involved never know how much harm they are doing to their “brand”. And, of course, it is there forever. Even if it is deleted by one of the parties, it can still be found on a server somewhere. The other side of this coin is the expression of political or religious views in books. There are times when that is appropriate for those to be featured in novels, of course, but there are times when it isn’t. It is possible for some books to use sensitive subjects and become bestsellers, such as “To Kill A Mockingbird” and “Last Exit To Brooklyn”. However, it isn’t possible to know in advance how books featuring these topics will be received and for every Booker/Pulitzer prize winning bestseller there are a thousand books that sink like lead balloons. If you are writing books aimed at a specific audience who are likely to share your views, then writing about religion or politics (or the rest) is perfectly OK. You aren’t going to alienate people who agree with you and it doesn’t matter if everyone else is alienated because you don’t expect them to buy your books. And you will soon find out how many people support your views from the number of sales you make. But if an author is trying to find a broad audience who have a wide range of views on politics and religion, including sensitive topics in novels has the power to make the reader throw their book at the wall and you can be sure they’ll never buy another one by the same author. So, there are two different bear traps to consider when you are writing your book. If you are a big name author you can probably ride out the storm created by expressing your views in public. I could list a dozen authors who have created social media storms on a range of issues and their careers haven’t suffered. However, I know of one big name who can't now get a job cleaning sewers because no one will employ him anymore. He’s an actor. He made his political views public and it has ruined his acting career. Can you, as an Indie author, take that risk? Your career could be over before you’ve even sold your first book. Not only that, but everything you say on social media remains there forever, somewhere, lurking and waiting to be exposed by someone with an axe to grind. When you are better known, as we all hope to be, it can also come back to haunt you. Even if you have modified your views over the years and you no longer believe as you did back in the day, no one will believe you. After all, we all know that leopards can’t change their spots, don’t we? Of course, people can (and do) change, but the people who are out to embarrass you will assert that you haven’t changed, and other people will listen to them because it will be hard for you to prove that you have changed. The only way you will be able to restore your reputation will be to hire a very expensive PR agency to give your public image a make-over and nobody wants to have to spend that sort of money. As I said, it doesn’t matter which side of the argument you are on, the people on the other side of it will either stop buying your books or, worse, will try to take you down for having the temerity to express your opinions. Of course, there are times when you can introduce politics into novels with broad appeal. For example, in novels set during the 1930s and 40s, making your protagonist an anti-fascist is fine. Similarly, for books set during the Cold War it would be OK for them to be anti-communist. But those are areas where there is broad agreement that the relevant regimes were evil. They are the exception, not the rule. And if there are readers who think those regimes weren’t evil, you probably aren’t too bothered about alienating them. In political thrillers it may seem obvious to align your characters to a political party, but that way lies madness. No matter on which side you place them, someone is going to take offence, especially if it is hinted that everyone who supports a similar political line is tarred with the same brush. Make a politician corrupt or venal and suggest that they belong to party X and not to party Y, and you are bound to upset all the supporters of party X. That could be up to 50% of the reading public in some countries. Making religious figures corrupt or evil is just as bad. One of our authors wrote a political thriller and left the actual politics ambiguous. After all, personal greed and ambition are not limited to one party or another, because it is the individual that is greedy or ambitious. A study of scandals relating to the conduct of individual politicians will reveal that no party ever comes out of things squeaky clean. (We’re not going to name names, for the reason with which we started this blog). So, when it comes to politics, religion and other topics where people are divided, if you decide to dabble, either on social media or in your books, take care because you are entering shark infested waters. And if you feel you really must nail your colours to the mast on social media, write under a pen name so no one knows who you really are, or use a fake name on social media. If you have enjoyed this blog, or found it informative, then make sure you don’t miss future editions. Just click on the button below to sign up for our newsletter. We’ll even send you a free ebook for doing so. In last week’s blog I discussed what made up a culture, because it is so important when it comes to anchoring both your fictional world and also your fictional characters. In several places I used the word “power” as something that was needed to exert control. Who holds power and how they use it is an important part of culture as it shapes the way people behave, which is why culture is important in a novel. Understanding power is also very important in developing characters and plot, as I hope to demonstrate. Give the right characters the right levels of power in the right form and at the right time, you can do anything in a plot. A lot of that power isn’t actually held by the protagonist or antagonist, it is held by other characters, which makes for a more complex, and therefore more satisfying, plot. However, this makes it sound as though there is only one sort of power. It is clearly visible in an antagonist, who arrays all sorts of powerful forces in order to frustrate the protagonist. However, this would suggest that the protagonist has no power of their own. If that were true, then the protagonist could never come out on top in a novel. In order to overcome power, the protagonist must have at least the same level of power. Either that, or they must be able to strip the antagonist of their power, in order to provide an equal “match up”. This can be seen in Lord of the Rings, where Frodo’s allies keep the Dark Lord diverted, concentrating on battles further away, while Frodo and Sam sneak into Mordor by the back door. They use alliances to create a large enough power base to take on Sauron. Stripping power away from the antagonist by a weaker force is demonstrated in two films. The first is Star Wars, where a single X Wing fighter destroys the Death Star. The same trope is used in Independence Day when Will Smith and Jeff Goldblum plant a nuclear device inside the aliens’ mothership, robbing them of their defences. Both these acts render the antagonist(s) powerless, allowing the protagonists to triumph. Both of those are really David and Goliath stories told a different way. But when he accepted the challenge of Goliath, David knew something that Goliath didn’t. He knew he possessed “expert power” (see below). And if you think that power games are only the tools of action adventure novelists, then think again. It requires power of some sort to thwart the lovers in a romance. It just isn’t the sort of power that comes from the barrel of a gun (well, not usually). So, what sort of power can the author use to win the conflicts into which we send our protagonists? Studies of power structures have been carried out in business so that they can be understood. But don’t assume that they only apply to business. Businesses are made up of people and power is only of use if it can be used to control or influence people. Politics works pretty much the same way and if you belong to any sort of organisational structure, right down to the village darts team, you will encounter some sort power being used to some degree. The fact that you don’t always see that power being wielded is a mark of how subtle its use can sometimes be. You don’t always have to plant a nuclear device in an alien spaceship in order to wield power. What types of power are there? Amarjit Singh PEng F.ASCE published a paper in 2009 which analysed this question, drawing on the findings of several other researchers. He studied several sources of power. First we have legitimate power, aka positional power. This is power that “comes with the territory”. A Prime Minister or President will wield that sort of power, as will the CEO of a company. This is the sort of power that we are familiar with, because even the Evil Emperor will regard their power as being legitimate. After all, there is no one (they think) that can deny them their power. Crime bosses exercise what they regard as legitimate power, backing it up with violence and the use of weapons when needed. Just like Presidents or Prime Ministers who take their countries to war. The circumstances may be morally different, but the same sort of power is applied to make it happen. The police hold legitimate power, because they are established under laws passed by the government. However, they can also abuse the power invested in them. Within any organisation there are people who hold power. The amount of power may vary depending on their pay grade, but they all have it to some degree. Even the guy or gal on the production line has the power to bring it to halt if they walk off the job. So that one was easily dealt with. Next we have “reward power”. Even a quite junior manager can exercise reward power, deciding who will receive bonuses, who will get a promotion and who won’t, right down to who gets the easy work and who gets to clean out the sewer. That sort of power makes sure people do what the manager wants them to do. A lot of this power is delegated from above, but it is something that can be used or abused. But ordinary members of the public also use reward power. We tip waiters and cab drivers for good service – and they know that if they do a good job they’ll get their tip. (I know this is different in the USA where everyone gets a tip regardless of whether they provided good service, but I’m not in the USA). That means the customer holds the power to control their behaviour. We may offer a Maitre D a small bribe to find us a better table (or any table at all). We also use reward power when we decide to go back to the same restaurant because they provided good service or avoid a restaurant that gave bad service. We call this “consumer power” and we all have it to a certain degree. All we have to do is adapt the concept for our novels. The prospect of a reward can get people to do what we want in a story. Treasure Island is based on the idea that if the crew of the Hispaniola cross the world with Squire Trelawney, there will be a reward at the end of it, when the treasure is found. That is a clear use of reward power in a novel. Coercive power is fairly self-explanatory. It is based on fear. “Do what I tell you, or it won’t go well for you”. This isn’t seen in the workplace as often as it used to be, employment tribunals have seen to that (in the UK anyway), but it is still found outside the workplace. The coercion doesn’t just have to involve the threat of violence. Blackmail is a form of coercion, as are threats of isolation from the group – what we call “Being sent to Coventry”. There are probably other forms of coercion you can think of. Moral blackmail - convincing people "it's the right thing to do" - is also a form of coercion. What some people think of as persuasion or influencing can also be interpreted as coercion if it is taken beyond certain ill-defined limits. And, of course, coercion is often seen in bad relationships. In the land of the blind, the one eyed man (or woman) is King. This alludes to expert power. If you know something, or understand something, that nobody else knows or understands, it is a source of power. This is often seen in wage negotiations. Back in the 1970s and 80s IT experts could pretty much write their own salary cheques, because so few businesses knew how to use computers. Today, however, that knowledge is commonplace and IT wage levels aren’t as generous as they once were. So expert power isn't always permanent. In fiction, we often make our protagonists experts in some field or another. Robert Langdon, the protagonist in the Da Vinci Code, is an expert in symbology. Tom Clancy’s protagonist Jack Ryan started out as an expert in interpreting military intelligence. Both are ordinary people at heart but become powerful through their application knowledge. In Lee Child's "Jack Reacher" novels, Jack is an expert in many fields. Even if we don’t make the protagonist an expert like Robert Langdon, we will give them special skills that they can use, such as being experts at unarmed combat. That is a source of power when they get into a fight and allows them to win. As mentioned much earlier in this blog, David had expert power which he used to defeat Goliath. He was an expert in the use of a slingshot, which negated Goliath’s size and strength. In cosy crime novels, amateur detectives outshine their professional counterparts by applying their expertise to solve crimes. Because they aren’t hide-bound by procedure, they can let their expert knowledge take them in directions the professional couldn’t or wouldn’t consider (at least, as far as fiction is concerned they wouldn’t consider). But in the end the amateur still requires the legitimate power of the police to make the actual arrest. So, you have two sources of power working within one book. If the murderer is also an expert in poisons, that is another source of expert power – which gives them the power to commit murder. Charisma is a source of power. Its proper name is “referent power”. We often hear of charismatic leaders. We might also say that people admire or worship them. We see this a lot with celebrities, who use their referent power to become rich. Its basis is entirely due to how one person views another. If you don’t regard a person as charismatic (like a few politicians I could name), you won’t fall under their influence. People are drawn to charismatic people and are happy to help them. Charismatic people are therefore able to use that as a source of power, using their admirers to do their bidding. The only difference between the charismatic protagonist and the charismatic antagonist is what they ask their admirers to do. Robin Hood is probably the best known charismatic protagonist (if you are religious, it may be Jesus or Mohammed). In romance a common trope is the charismatic person who holds one of the star-crossed lovers in thrall. One way that charismatic power can be thwarted is to expose a character defect that hasn’t previously been visible, such as a cruel streak. It breaks the spell and sends the lover back to the one he/she should really be with. You scratch my back and I’ll scratch yours, is otherwise called “reciprocal power”. It can also be called “resource power” as it usually involves a trading of resources. It requires both characters to have something that the other character needs. How valuable the resources are will influence the balance of power. In this case valuable doesn’t refer to intrinsic value, it refers to how much the character needs the resource. If you have the gun I need in order to go after the antagonist, I might be quite generous in what I offer in exchange. But the resource doesn't have to be physical. Politicians, for example, trade favours in order to gain support and to form alliances. In LOTR each of the fellowship has something that Frodo needs to help him get to Mordor. The most obvious is the magic wielded by Gandalf, but Frodo would have been helpless in the caverns of Moria without Gimli's knowledge. Aragorn is the King behind whom men rally. Even Sam Gamgee has something that Frodo needs – his bravery, steadfastness and determination. Without Sam, Frodo would never have made it into Mordor. And, in exchange for the resources that each of the fellowship provides, Frodo does the dirty work for them and carries the ring. There is even a conference at Rivendell where the negotiations are held, though it isn’t depicted as a negotiation. So, as you can see, power isn’t something that is one sided. In addition, the sum of the power that the protagonist can bring to bear must be at least equal, if not greater, than the power of the antagonist. Either that, or you have to find a way of stripping the antagonist of their power. James Bond has to kill a lot of henchmen before he can go mano y mano with the villain, which is no different than getting a nuclear device onto an alien mothership. As an exercise, you might want to analyse the sort of power you are able to wield in different circumstances. For example, how much legitimate power do you have? How much resource power? How much reward power and how much referent power? If you are the only person in your place of work who knows how to use the photocopier, you have "expert power" - at least until someone else reads the user manual. Although we might not always feel it, we are all able to use power at some time in our lives, even if it is only every few years at the ballot box. If you have enjoyed this blog, or found it informative, then make sure you don’t miss future editions. Just click on the button below to sign up for our newsletter. We’ll even send you a free ebook for doing so. There was a question on Twitter recently that asked what authors thought was the most important thing to think about when world building. The Tweeter listed a few considerations, amongst which was the word “culture”. I Tweeted a reply to point out that culture wasn’t a single thing. It was a number of related things. That exchange of Tweets led to this blog. Loosely termed, culture could be described as “the way things are done around here”. But that does oversimplify things a lot. To think of culture as a single thing is like thinking of car just in terms of its exterior shape. It may look nice, but without an engine, gearbox, wheels, etc the car is nothing more than a pretty shape that serves no purpose. A working car is a “system” - and so is a culture. My training in cultural issues came while I was working for a living in business and at that time many businesses were struggling to change their cultures from old fashioned, top down, target driven, tightly controlled workplaces to places where the employees had greater input which, in turn, resulted in greater job satisfaction and hence to greater productivity. Such cultural change is not easy to bring about. Managers in those businesses often thought that such a change robbed them of their power and status, so they opposed it. They couldn’t do so openly, but they became experts at undermining change without revealing themselves. So, who would secretly oppose change in your fantasy world – and why? Trades unions also opposed such change, but more openly, because they wanted a workplace that involved conflict as conflict formed their raison d’etre. A happy workplace is one where conflict is rare, so the unions have little part to play, so they don’t wield any power. Finally, the employees themselves feared change, because it brought uncertainty. This was especially true in businesses with a previously bad reputation for employee relations, because there was little or no trust in authority figures. A colleague of mine, with a PhD in organisational change, pointed out that “if you can’t change the people, you have to change the people”. In other words, there may be a few casualties along the way as the people who resist change are quietly shown the door to make room for people with more open minds. But that was business. What has that to do with “world building”? It isn’t just fantasy authors who have to consider culture. All characters in all novels exist within a culture. Some of these are easy for us to relate to, because they are familiar, while others may not be. But if you get the culture right for your story, it will make your character’s conflicts easier to understand. This is especially so if they are taken out of their own, comfortable culture and placed in one where they feel like an alien. Just going to a different town can make some people feel like that, so imagine what it feels like for someone going to a country on the far side of the world - or the far side of the galaxy. Understanding the elements that make up a culture allows the world builder to build something that is believable. The granddaddy of fantasy, Tolkien, got this right (mainly) with his Lord of the Rings trilogy and authors who have modelled themselves on Tolkien’s style tend to get the culture of their worlds right as well. Experts on culture talk about the “cultural web”. These are the interconnected elements that make up the organisation’s culture. If you are worried about my use of the word “organisation” please don’t be. I’m not using it in the business sense. Any society is also an organisation and the world you build is just another society, supported by its own cultural web. The stronger it’s cultural web, the stronger the society that comes out of it. One of the reasons that revolutions fail is that they sweep away an old, outdated culture, but neglect to put the right elements into place to support the culture they want for the future. This leaves a vacuum into which counter revolutionaries can slip to undermine the new regime. Your fantasy world is just another form of country, with its pro and anti-revolutionary elements. If your hero wants to bring down an evil empire, they need something with which to replace it, or the old regime will simply return in a new disguise – just as Sauron was able to return in LOTR. Think about Putin and Russia in 2023, compared to the old USSR which everyone thought had been swept away in 1991. The similarities are many even though it isn’t now a communist state. But it isn’t a democracy either. The leadership and political ideology may have changed, but the underlying culture didn’t. So, what makes up the cultural web? Well, the graphic below lays it out in visual form, but I’ll take you through the various elements. At the centre is the “paradigm”. This is the set of ideas or concepts that make up the world that you are building. Some of these are mutually exclusive. You can’t have a world ruled by a King that is also a Republic, for example. This is where your antagonist becomes very important. Whoever is running the Evil Empire has to have some reason for doing it. They must also have some idea about what they want achieve from what they are doing. This is where LOTR actually fails, for me. I can’t understand what satisfaction Sauron gest from all that power. Just desiring power is too shallow for me. Power needs a purpose, otherwise it is of no use. So, to start your world building you have to construct a paradigm for it. That is all about the ideas and beliefs that underpin whatever its happening. What does “Evil” want to achieve and what does “Good” want to put in the place of Evil. Those things will define how the people live. If it is a tyranny, then you can’t give the people any power when it comes to decision making. On the other hand, if it is a collective, then the people will have plenty of say in what happens. Those are two extremes, of course. Surrounding the paradigm are the six inter-connected elements that make the paradigm work. Leave out one, or put the wrong things into it, and the paradigm itself won’t stand up to scrutiny. For example, if you have a tyrant that controls the lives of everyone, you can’t also have an independent legal system, because that would be able to say “no, you can’t do that” to the tyrant. Sauron didn’t have a Court of Appeal, for example. Instead he had Ring Wraiths and Nazgul. So, the most important bit of the cultural web, after the paradigm, is the organisational structure that supports it. Traditionally there are three parts: The lawmakers (tyrants, kings, nobility, politicians, etc). Then there are the people responsible for applying the law (Civil servants, administrators, local government, police, Ring Wraiths etc) and finally there is the legal system that sorts out the disputes over what the laws really mean and how fairly they are applied. Even if you have a tyrant running your world, you’ll still have a legal system – it just won’t be a very fair one. For example, the legal system may just be made up of “enforcers” who go around imprisoning, or even executing, anyone who criticises the ruler. Next up are the power structures. Now, you may think that I’ve already covered those above, but not everyone who wields power is part of the organisational structure. Other people hold power of one sort or another. Businesses, trades unions, religions and more. Who you give power to in your world is quite important as those people can be enemies or allies, whichever you choose them to be. And the amount of power they wield can have a serious impact on your plot. An ally who is powerless isn’t of much use to you and an enemy without a source of power is easy to beat. Your magical figures will fit under this heading, because magic is a source of considerable power. Control systems are a bit abstract in many ways. If you are a King and you make a law, how do you make sure that the people obey that law? There has to be some way to do that. The most obvious example is the police and legal system, but there are other ways of exercising control. Fear is one (don’t stand on a balcony in Russia), wealth is another – either as a reward or a penalty. Control of other resources is a source of power, so it's another way of ensuring compliance. So, how does your tyrant make sure the people obey? And if you want to depose the tyrant, what control systems must you dismantle or subvert? The whole point about the One Ring was that it was able to control the beings that wore all the other rings. It was even engraved on the inside of it, so everyone knew what it was! And if you dismantle the existing control system, by destroying the One Ring for example, how do you then exercise control afterwards? Or do you let your world descend into anarchy? Rituals and routines form an important part in maintaining control over people. Getting people into church (or a mosque or a temple) every week, for example, prevents adherents to the religion from drifting away. The more people you have in your religion, the more power you wield, so you don’t want to lose any. It is also where messages can be sent out and heard. Historically, the pulpit has always been used by governments to send out its messages and to exercise control. I’m sure we can all think of countries where this still happens. But those aren’t the only rituals. Weddings, funerals, christenings, workplace meetings, even getting together once a week for a family meal, to watch TV or go to a football match, all form part of the rituals that identify us as being part of a community. Taking part in a ritual says “I belong here.” They also say “I am conforming, so you don’t have to send me to prison or execute me.” They can be used for good as well as evil. Believe it or not, stories play a very important part in culture. Stories about heroes encourage the sort of behaviour you want to support, while stories about villains tell you what sort of behaviour you want to discourage. It’s why Bible stories are told, it’s why Aesop wrote his fables and it’s the way the media influences public onion on a wide range of issues. (and you thought they just reported the news) But the heroes and villains of these stories will be different in every culture. In a communist country the heroes might be Marx and Lenin. In Britain Robin Hood is a hero, which is no mean achievement for a thief. Marvel and DC comic books are all about telling stories that express American values. Cults create heroes out of ordinary people, often stretching the truth or telling lies to make the person seem more significant than they were. The media often creates heroes – and villains. Sometimes they even start as heroes and then get turned into villains when the media wants to change the narrative. You will be familiar with the old saying that one man’s terrorist is another man’s freedom fighter (Nelson Mandela). And one man’s despot is another man’s saviour of the nation – politics tells us that because we all see politicians as one or the other depending on which side of the fence we are viewing from. It’s the stories that are told about them that make them one or the other. Finally, we have the symbols of our culture. Many of these are physical, such as flags, buildings, coats of arms, etc. We have symbols of wealth that encourage people to strive to achieve. Religions are very big on symbols, as they are with rituals. We salute the symbols we support and we tear down those we despise. But there are also more abstract symbols with which we engage. Symbols may take the form of songs (national anthems are a symbol), the sports we play or watch, etc. The language we use is a symbol, as are phrases such as “motherhood and apple pie” because they are symbolic of cultural values. If you wear any sort of badge (including wrist bands etc) or you wear a tee-shirt with a slogan on it, you are wearing a symbol that declares your allegiance or an ideal you support. The same will apply to your characters. I'm sure that we can all think of symbols that have played a powerful part in events. A swastika will forever be a symbol of hate. So, a lot to think about if you are a world builder who wants to create a world that is believable. I have used mainly real world examples to illustrate what I mean, so if you are a fantasy author you will have to imagine the equivalents for your world. But with a strong culture that your readers can identify, the hero will be able to do things to change the culture for the better and the villains will oppose those changes, which makes for a more satisfying plot. Your hero may spend a lot of time killing dragons, but what do they do with the dragon’s horde once the dragoon is dead? If they keep it for themselves, they are just as bad as the dragon (Thorin Oakenshield in The Hobbit), so they must use it to either support or change the paradigm you created for their world. If you have enjoyed this blog, or found it informative, then make sure you don’t miss future editions. Just click on the button below to sign up for our newsletter. We’ll even send you a free ebook for doing so. In this last blog before the Christmas holidays, we've handed it over to one of our authors to get her take on one of the stories from Christmas. All views expressed are those of the author and aren't necessarily those of Selfishgenie Publishing. Note: This is a work of fiction. The first Christmas Day - a hillside near Bethlehem - night has fallen. “It’s a cold one tonight, alright.” Dave said as he returned from checking what the sheep were up to out on the side of the hill. He stretched his hands towards the fire and rubbed them to restore his circulation. He saw that the food was cooked and took a piece, savouring its delicate musty flavour. “You’re not wrong there.” Another Dave replied. “If it gets any colder I’ll have to wrap a fleece around my shoulders.” “Shhhh!” A different Dave hissed, pointing towards the sheep. “If they hear you say that they’ll get upset. You know how easily upset they get and seeing your drape the skin of one of their half brothers around you will get them in a really bad mood.” “Sorry, wasn’t thinking.” Another Dave apologised. He popped a morsel of food into his mouth. “Hey!” The first Dave said, pointing towards the sky. “What’s that bright light?” “Where?” A different Dave replied, searching the heavens, but looking in entirely the wrong direction. “There, you idiot! Over there, near where that bright star’s been for the last few nights. But this one’s moving. Look, it’s getting bigger and it seems…” realisation dawned on him. “It seems to be coming straight for us.” “One of those burning rocks we sometimes get.” A different Dave responded, disinterestedly. “Hang around on this hillside long enough and you’ll see plenty of them. Course, you’ve only been a shepherd a few weeks, but us old hands, like another Dave here, we’ve seen it all, haven’t we?” Another Dave nodded his head. “We sure have. But I have to say this one looks a bit different. For a start, it’s a lot brighter looking, and it isn’t moving in a straight line like they normally do. This one is sort of … well, zig-zagging a bit, like it's looking for someone to hit.” “Hang on,” The first Dave said. “It seems to be slowing down, sort of hovering like.” “Kneel before me, Puny Humans.” A voice boomed out of the brightness. “No need to shout mate. We’re right here. We can hear you, you know. And turn the brightness down a bit while you’re at it.” Another Dave shielded his eyes from the glare. “Oh, sorry.” The voice got quieter and the light dimmed, to reveal a figure within it. “Now, where was I? Oh yes. Kneel before me, Puny Humans.” “Do you mind if I don’t” A different Dave said. “At my age the old knees give me a bit of trouble if I kneel. If it wasn’t for the herbs I chew, I’d be in constant agony.” “Oh, OK. But you other two ….” “I kneel before no man!” Another Dave pronounced, taking up a pugnacious stance. “Women though, that’s different. I’ll kneel before a woman anytime, if you get my meaning.” He leered and let out a dirty chuckle. “Well, if you two aren’t kneeling, I’m certainly not.” The first Dave chipped in. “I am the Archangel Gabriel!” The voice figure turned up the volume to booming level again. “I am the Messenger of God. Why do you not quake before me?” “Look mate, no offence or nuffin’, but we’ve ‘ad Canaanites, Hittites, Assyrians, Babylonians, Egyptians, Sumerians, Greeks and now Romans through here. They couldn’t make us kneel, so you’ve got no chance. You may be the Messenger of God, but you ain’t God, so we ain’t kneeling. Nor are we quaking, trembling, worrying or hurrying.” Another Dave said his piece and sat down at the fire once more, his back to the Archangel. “Oh, well … erm, OK, I guess you don’t have to kneel then.” The Archangel admitted defeat, the volume of his voice once again reduced to a more conventional level. “I must say, you make a nice change.” A different Dave said. “Normally we get burning bushes or columns of fire that talk. It’s nice to have an Archangel for once.” “There was that talking frog, that time. remember?” Another Dave said. “Oh yeah. We heard that after we ate those funny mushrooms we found on the hill.” “In fact, we generally hear things when we eat the funny mushrooms, come to think of it.” The first Dave observed. “I wonder if the two things are …” “If I might get us back on track.” The Archangel interrupted their reminiscences. “I’ve got a city to destroy for failing to obey the Word of the Lord and if I don’t deliver this message first, I’ll be late.” “Oh yeah, you go ahead then.” The first Dave said, sitting back down next to the fire, opposite another Dave but facing the Archangel. He popped another morsel of food into his mouth. “Hang on a minute …” The Archangel said, puzzlement in his voice. You …” he pointed at the first Dave. “Your name’s Dave, right?” “It certainly is. Dave bar Dave, that means son of Dave, seeing as you’re a stranger around these parts.” “I know what ‘bar’ means.” The Archangel replied testily. “I’m not a moron.” “That’s a matter of opinion.” Another Dave muttered. “And you … You’re Dave too.” He pointed at another Dave. “That’s right. There’s Daves in our family going all the way back to Noah.” “And he’s Dave?” he pointed at a different Dave, who thought the dark shadows away from the firelight concealed the fact that he was picking his nose. “That’s right. Everyone around here is called Dave. ‘Cept the women of course. They’re all called Davina instead.” “But why? Isn’t that a bit confusing?” “’Spose it is a bit.” Another Dave conceded. “But this ‘ere …” he swept his arm around to encompass the nearby city. "This ‘ere is the City of David, so we’re all called Dave, or David if we’re on our Saturday best behaviour.” The Archangel shook his head, but wisely decided not to pursue the subject anymore. Instead, he refocused himself on delivering his message. “This night, in the City of Bethlehem, a child was born. He is the Son of God and he shall be called Emmanuel.” “Emmanuel, eh? Sounds a bit French to me. Why can’t he be called Dave like everyone else?” Another Dave asked. “Because God wants him to be called Emmanuel and, as he’s God’s son, I think God has the right to name him!” The Archangel was clearly losing his patience. “Alright, alright. Keep your wings on Archie. Anyway, what’s this got to do with us?” “You are commanded to go to Bethlehem, to the stable where the child was born, and there to pay Him homage and to worship Him.” “A stable, eh?” The first Dave said. “Doesn’t sound too hygienic for a new-born baby. And if he’s the Son of God, you’d expect him to be born in a nice private hospital, wouldn’t you?” “God wanted it this way.” The Archangel snapped. “Look, are you going or aren’t you? Because if you aren’t, I’ve got to find someone equally as common … I mean humble … as you to go and bear witness to the child’s birth.” “But why us? Why should we go?” “In years to come, there will be a need for men to bear witness to the circumstances of His birth, that’s why. You’re as good as anyone. Oh, and there are three Wise Men on their way too. They will be witnesses as well.” “But we didn’t see him being born.” A different Dave objected. “We’re only finding out about it now. And, anyway, one baby looks just like another baby. They all look like little Buddhas.” “For heaven’s sake don’t drag Buddha into this. We’ll be here all night. Look, go, don’t go. I’m past caring.” With that the Archangel turned up his brilliance again and shot skywards, fast dwindling into a distant speck of light, which then got lost amongst the stars. “Bloody Archangels. Think they’re God’s gift.” Another Dave muttered under his breath. “I suppose they are really; God’s gift I mean.” The first Dave said to no one in particular. “That would explain the bright star hanging over Bethlehem. It's a wachamacallit … a sign.” A different Dave said. “Yeah, I suppose it is. But I didn’t think it meant ‘Son of God born here.’” “Are we going, then, to Bethlehem?” The first Dave asked. "I quite fancy a night out." "There’s no point.” A different Dave said. “How can we be witnesses? No one ever comes up here, so we can’t tell them what we saw. And we can’t write it down ‘cos we can’t write. If we could write we wouldn’t be shepherds, we’d be Wise Men, or at least postmen. So let the Wise Men be witnesses. Or the postman, for that matter.” “That’s good thinking, that is.” The first Dave said. “Those Wise Men are bound to write down what they saw and then the whole world will be able to read their eyewitness testimony. Maybe they’ll get their own section in the Bible, when it’s updated of course. You know, Bible 2.0.” “Yeah,” said a diffident Dave said. “They’ll probably get a whole book to themselves, like Isaiah or Deuteronomy. Who was Deuteronomy, anyway?” “Wasn’t he a cat?” The first Dave answered, sure he’d seen him in a show at some time. “Besides, there’s no one to mind the sheep. I think the whole thing’s a scam anyway.” Another Dave stated, throwing another log on the fire. “What do you mean?” The first Dave asked. “Think about it. It’s obvious, innit? That Archangel comes down here, spins us a yarn about the Son of God being born in a stable, so we go rushing off there to see it. Then, when we come back, the bugger’s nicked all our sheep while we were gone.” “But what about the Wise Men?” The first Dave persisted. “That’s the biggest clue of all. The only Wise Man you’ll ever see in Judea is the one that looks after his sheep and doesn’t let some passing Archangel nick ‘em!” “Yeah.” The first Dave mused. “Maybe you’re right. Got any of those funny mushrooms left? Or did we scoff the lot before that Archangel arrived?” If you have enjoyed this blog and want to make sure you don’t miss future editions, just click the button below to sign up for our newsletter. We’ll even give you a free ebook for doing so.
We’re taking a break over the Christmas and New Year period, but we’ll be back with a new blog on a publishing, book marketing or author based theme, on Saturday 7th January. In the meantime, all the staff here at Selfishgenie Publishing, and all our authors, wish you a very Merry Christmas and a Happy New Year. This week we hand over our blog to author Robin Saint, who wanted to plug his book "Outlaw", but we wouldn't let him. The views expressed in this blog are those of the author and aren't necessarily those of Selfishgenie Publishing. It is that time of year again, and no matter how hard I may try to avoid it, it’s not going to go away. So, if I have to address the subject at all, I may as well make this blog useful. If you are one of those gift givers that has a natural talent for choosing the right thing, then this blog may not be of much use to you – but for everyone else,, you may find it useful. Oh, by the way, just because the recipient said ‘Thanks, it’s just what I wanted” it doesn’t mean they meant it. They may have just been trying not to hurt your feelings. Look at the eyes – are they smiling as much as their mouth? As a male, this list tends to be focused on what men like or don’t like to receive, but I’ve added a special section at the end that hard won experience tells me what women don’t like. The Top Ten Worst Christmas Presents
10. Anything to do with astrology, feng shui and other “ancient wisdom” or “new age” philosphies. – See also item 9. Come on people, we live in the 21st century. The reason people believed in this stuff in the past was because they knew no better. We do know better. It doesn’t work and never worked. Events will happen or they won’t happen. They can’t be predicted and they will still happen or not happen no matter how you arrange your furniture, place crystals around the room or make things smell. If you dance naked in the moonlight on Mid-Summer’s eve and then win the lottery the next day then it’s a coincidence. You would still have won the lottery if you’d stayed fully clothed and gone to bed instead. The only people whose fortunes improve through belief in this stuff are the people who make, sell or publish the garbage that perpetuates this superstitious mumbo jumbo. You may think it odd to exclude presents related to religion and superstition from a list related to a religious holiday, but I make no apologies. I celebrate Christmas as a tradition, much the same as I do Halloween, not as a religious act. My Top One Best Christmas Present. A gift that suggests that the giver has spent some time thinking about the recipient’s personality, their hobbies and pastimes, their lifestyle and other character related traits. If they enjoy gardening, make it gardening related. If they enjoy long walks in the country, make it something that can be used on long walks, or which inspires them to find new places to go for walks. It might not be what they wanted, but it will show that you cared enough to think about it and, as we all know, it’s the thought that counts. It will also show that you read this list. What not to give a woman. 1. Sexy underwear or lingerie. I’m not being politically correct here, it’s just that men usually get it so wrong. They buy what they think is sexy, or imagine is sexy, not what the woman will feel comfortable wearing. It can make a woman feel like a sex object and that is something the modern woman is unlikely to appreciate. Even if she doesn’t object on the grounds of feminism, the man’s taste in such garments is likely to make a woman cringe. Best to stay away from that whole lingerie area – and probably night attire as well. You can't win, so don't try. 2. Perfume. Of course, many women love perfume and it is actually a good gift – if you buy the right perfume. Women are very fussy about their scents, so buying the perfume that has the most pretentious advertising campaign rarely works. If you want to buy perfume, do some research. Ask her best friend what she wears, ask her Mum, her sister, ask just about anyone who knows her. If you live with the woman in question, or have access to her bedroom (not in a creepy way) then check out the dressing table. The favourite perfume will almost certainly be in pride of place and the bottle will probably be almost empty because it is used so much. Memorise the name. Write it down. Have it tattooed on your arm if necessary. Just a tip - if it costs less than £50 ($60) then it probably isn't the right perfume. 3. Kitchen or household goods or appliances. Already mentioned above, but this is a particular no-no for husbands and boyfriends to give. A quick way to spend Christmas Day in frosty silence is to buy your beloved a new vacuum cleaner, a set of matching bath towels or, even worse, kitchen towels. 4. Never give a woman bathroom scales or anything weight loss related - unless you like eating hospital food. You may think this shouldn't need saying, but I know at least one man that made that mistake (unsurprisingly, he's now divorced). How to get the right present for a woman Listen! Since the beginning of November, possibly earlier, the woman in your life has probably been dropping hints about what she would like for Christmas. If she’s been stopping next to jeweller’s shop windows, in the perfume departments of department stores, asking you if you like such and such a dress in a shop window, she hasn’t just been making idle conversation, she has been telling you this is what she really, really wants. If she said she’s always wanted to drive a Formula 1 racing car, then she wasn’t just fantasising, so get her an Experience Day so she can live her dream. With regard to Experience Days, do be careful. Thinking ‘she’ll love this’ is dangerous if she hasn’t said she would love it. It’s also dangerous to assume that she’ll enjoy doing something as a couple. Just because you want to jump out of an aeroplane at 10,000 feet it doesn’t mean that she does. Spa days and pamper days are popular with most women, but they aren’t a solo experience. Either you have to be prepared to go with her, or you have to give it as a day for two people so she can take her bestie. If your beloved hasn’t been quite so forthcoming, then ask her to make a list and e-mail it to you, with links to web pages where you can see the items for yourself. Make sure you pick one item from the list and you can’t go wrong. It isn’t romantic, but it works. The surprise element comes from her not knowing which item from the list you will choose. And if you want to receive a present that you will enjoy, then make sure you have a list. People will ask the special someone in your life what you would like for Christmas and if they have a list, they can answer. And if she doesn't seem that excited when you hand the present over, at least you have the excuse that it was on the list. And if you love her, make sure that your Christmas present to her tells her so. Tips for everyone Amazon wish lists are very useful. Set one up and make sure people know where to find it. Even if your friends and relations don’t shop on Amazon, they can still check out your list to get ideas for what to buy from wherever they do shop. Personally, I think you can’t go wrong with a book both for men and for women. If you know what sort of books the recipient likes to read, then choose the latest best seller in that genre (but it is worth checking with a family member or friend to make sure they haven’t already bought it for themselves}. If they are a sports fan, then a book related to their favourite sport ticks two boxes at once. If you are thinking of giving a book, then check out the “Books” tab on this website for some great ideas - especially for lovers of sci-fi, World War II action and golf. (there's a particularly good one on there about Robin Hood but Selfishgenie won't let me tell you its title). If you have enjoyed this blog and want to make sure you don't miss the next edition (which is all about audiobooks), then why not sign up for our newsletter? We'll even send you a free ebook if you do. Just click the button below.
This week our guest blogger takes a look at the vagaries of the English Language and how we ended up where we are. The views expressed in this blog are those of the blogger and don't necessarily represent the views of Selfishgenie Publishing. One of my friends on Facebook, an Irish lady, posted this picture and asked an open question about who felt confident about the pronunciation of the product name (no, not Heinz - the other bit) . She was re-posting it from another Facebook page which is owned by an American on-line magazine. I was able to reply with the information that English place names that include the letters “cester” don’t actually pronounce the “ces” part, so the correct pronunciation is Wooster-sheer. The incorporation of “cester” into a place name means that it was founded by the Romans when they were in Britain and has its origins in “castra”, which is Latin for a camp. It is also the origin for place names that include “chester” as in Chester and Manchester. From that word we also get Doncaster and Lancaster. Incidentally, the “lan” part of Lancaster comes from the nearby River Lune (pronounced loon), but I’m guessing the people of the city didn’t fancy being known as the people from Looncaster.* The pronunciation of Worcestershire is problematical for three reasons. Firstly, there is the pronunciation of Worc, It looks as though it should be pronounced as work, but the c in cester is soft, which makes the pronunciation worse, both literally and figuratively. I’m guessing the people of Worcester and its parent county didn’t fancy living in worse-tur, so the pronunciation shifted to woos. Secondly the “shire” part is pronounced sheer when it is quite clearly spelt to rhyme with hire. But that’s the English language for you, full of anomalies such as that one. I’ll return to that a little later. The final reason for this pronunciation being problematical, and pedants will already be penning their e-mails to tell me so, is that it is a sweeping generalisation and can’t be universally applied. What about “Cirencester”? They will ask. The “cester” in that is pronounced, otherwise it would be siren-stir and not siren-sester, like sister but spelt with an e. But anyway, Gloucestershire is pronounced gloss–tur-sheer, Leicestershire is less-tur-sheer, Towcester is toaster and Alcester is all-stir. This is part of the problem with English. It isn’t consistent with the application of its own rules. Especially the English that is spoken in the United Kingdom. Take “I before e except after c”. I think there is sufficient evidence to allow us to draw a veil over that one. In fact, there are far more words that don’t obey the rule than there are words that do. The saying itself isn’t even complete. Ebenezer Cobham Brewer’s 1880 “Rules for English Spelling” gives it as “i before e, except after c, or when sounded as "a," as in neighbour and weigh.” But there is insufficient evidence to support that, either. Despite Cobham being English and never having visited America, the use of his rule in schools started in America, not Britain. But there you go, rules are meant to be broken (actually they aren’t, but that’s a whole different blog). But there are a lot of words we don’t know how to pronounce, or which some Smart Alec decides we are pronouncing wrongly and who change it. Take the name of the warrior queen Boadicea, for example. A long time ago, when I was growing up, she was universally referred to as Boadicea (Boa – d - seer). It is even engraved on her statue, which stands close to Westminster Bridge in London. In 1797 a British frigate was named HMS Boadicea, there was a passenger ship of the same name which was wrecked off the coast of Ireland in 1816 and there was a 1928 film entitled Boadicea. Yet somehow it was decided by someone that this was wrong and all of a sudden everyone started calling her Boudicca (Boo-dick-uh). Why and on what authority? I blame actor Alex Kingston, who starred in the TV drama Boudicca, Warrior Queen, in 2003. The only reason we know of this woman’s existence (that’s Boadicea, not Alex Kingston) is because of the Roman historian Tacitus, who recorded much of Rome’s history of the first century AD. However, he wasn’t born until AD 56 and never set foot in Britain. Given that Boadicea (I shall insist on using that name) died in AD 61, Tacitus would only have been 6 or 7 years old and could only have heard of the warrior queen second hand from his father, who had served in Britain 3 times, including during the rebellion for which she is famous. He would have heard about her in Latin, the Roman language and not the language of Britain, whose native people were Celts. It is from Tacitus that we get the spelling and pronunciation of Boadicea, not Boudicca. As the Celts didn’t have a written language at this time, we have no idea how her name would have been spelt or how the Celts would have pronounced it. So, it would appear, someone has taken it upon himself (or herself) to decide how the Celts would have pronounced it, with no regard for the lack of historical fact. They may look to Welsh, Scottish or Irish pronunciations, but that would be wrong, because those nations would have rendered the name into their languages from Latin as it was the only written source available. If you doubt this, then you have only to look at how Welsh and Gaelic speakers render modern words into their own language. The Welsh for “television” is teledu and the Irish is teilifís. Given that these words were created in modern times they could just have been accepted without translation, much as the French use l’weekend, but no, they had to be given a linguistic twist to make them “Celtic”. Could the same not have been done with the name of Boadicea? Is the use of the name Boudicca not just us pandering to first century Celtic chauvinism? Or maybe even to late 20th century Celtic chauvinism. What is my evidence for all that? She wasn’t actually a Queen at all so would not have been known widely outside of her own lands. She was the wife, and subsequently widow, of Prasutagus who was a client King of the Romans in an obscure and quite remote part of eastern England, a small part of the county we now call Norfolk. Her rebellion was short lived, lasting only a few weeks, and while she wrought havoc during that time she died ingloriously, crushed by the Roman legions. She wouldn’t have been admired, even by her own people, after that defeat. In fact, given the reprisals visited on the natives by the Romans after the rebellion, it is more likely that her name would have been more cursed than celebrated. As I said, the only reason we know about her at all is because of a Roman historian who wrote her name in Latin and it was Boadicea. But back to words and their pronunciation. How do you pronounce “bow”? If you have thought about it you will have come up with two different pronunciations. Pronunciation (1) rhymes with “go” and pronunciation (2) rhymes with “cow”. You only know which is correct when you put other words alongside it to make it clear which bow you are talking about. So, you would need to know that the mother tied the ribbon into a pretty bow for her daughter’s hair, or that the man bent over in a deep bow of respect for the king. English is almost unique in having words that can be both nouns and verbs, depending on how we use them. No other language does that. This is why we get a noun such as bow, which can mean a knot or a weapon, and also a verb, to bow. We also have run, which is a verb and also a noun – a place for running as in chicken run and walk, a verb which means to move at a particular pace but which can also be a noun – a good walk. There are many others. How do we teach this to our children? Actually we don’t. They appear to learn it for themselves. No one is sure how, but they seem to pick it up instinctively. However, in many ways English is also a simple language. Take the definite article “the” as in the chair, the table etc. That’s it. That’s all we have. It’s gender neutral and doesn’t change between the subject and object of a sentence. German has der, die, das, den and dem for the same thing and the French have le, la and les and also, frequently, l’. In German there are 7 different versions of “you” depending on gender and familiarity with the person being addressed. The French have at least 2, tu and vous (I’m not a linguist so I am happy to be corrected on that). The Japanese have 7 forms of “thank you” starting with the simple arigato and moving up though levels of formality until the speaker is lying prostrate, face down on the ground. Just joking, but it isn’t far from the truth. The Japanese language is very big on formality, as are many others. English, however, seems to be much less worried about formality these days. Much of this is because our language isn’t pure. 2,000 years ago the residents of these islands would all have spoken the Celtic language(s), because the Romans’ only successful invasion wasn’t until AD42 (get ready for a big anniversary party in 20 years’ time). But they wouldn’t all have spoken in the same dialect. We know this because Welsh, one of the ancient Celtic languages, is different from Gaelic, which is spoken in both Scotland and Ireland but has differences even between them. They are all different from Manx, spoken on the Isle of Man., Then there’s Cornish and Breton. It wasn’t really the Romans that brought us Latin, it was more to do with the clergy, who used Latin to communicate between themselves and taught it to the children of the aristocracy and the wealthy, who also used it as a way of communicating with their peers throughout Europe. Many of our words have a Latin origin, even though a lot of them came via other European languages. European philosophers loved the Ancient Greeks and quite a lot of our words have their language as their origin because of that, especially those relating to medicine and science. About 1,500 years ago our ancestors started to speak Anglo-Saxon, brought with us (or perhaps to us, depending on your ancestry) by the invaders who filled the power vacuum created when the Romans went home. This is still the basis for our language but only scholars of mediaeval languages would be able to understand what a Saxon warrior was saying, were one to rise from the dead in today’s Britain. Mixed in with our Anglo-Saxon is Norse, brought to us by the Danes and Norwegians between 1,300 to 1,000 years ago, then sprinkle in some Norman French which arrived 950 years ago. Thanks to the Plantagenet’s we get more French, the real thing, which was brought in about 850 years ago and from that recipe the language we now call English began to emerge about 700 years ago. English wasn’t even the official language of the Royal Court until the time of Richard II, who died in 1400 (Trivia - he also introduced the fork into England as an implement of cutlery). With a bit of difficulty, we would be able to understand the dying words of Watt Tyler, the leader of the Peasants’ Revolt, who died in 1381. As he was beheaded his last word was probably “argh”, but you get the idea. Even though English was a fully formed language by the 1500s, it didn’t stop changing even after that. In the 19th century we started to adopt words from much further east. If you are in the habit of wearing pyjamas when you are in your bungalow, you are using two words that have their roots in India. From that it is unsurprising that so much of our language is confusing. Each new addition brought new words, new ways of saying things and new ways of spelling, much of which wasn’t written down because the Anglo-Saxons and the Danes didn’t have a written language at the time of their arrival. It was monks who wrote things down and they did it in Latin, not Anglo-Saxon. When the monks started to create a written version of the common languages they had to invent new letters, such as æ because there was no equivalent sound in Latin. They even had to invent the letters J and W because these weren’t in the original Latin alphabet. That’s right; You couldn’t go to a J D Wetherspoon’s pub in early Anglo Saxon times, it would have been I D Utherspoon’s. In fact English spelling as we know it didn’t come in until Samuel Johnson published the first English dictionary in 1755. Up until then people spelt things pretty much as they felt like it; even their own names. There are, allegedly, at least three different versions of the spelling of Shakespeare’s name, all in his own handwriting (scholars now dispute this, but they always did like to spoil a good story). Even after the publication of Johnson’s dictionary it took some time for spelling to become standardised and to take on their modern forms. American spelling didn’t start to be standardised until 1828 when Noah Webster published his “American Dictionary of the English Language”. This is the one that led to the Americans starting to leave the u out of words like colour and to put z where it had always been perfectly adequate for an s to be. Webster felt it necessary to try to simplify the language for the benefit of the wide variety of immigrants who were arriving in their droves from Europe. Just a note for my American readers (and many British too, because they make the same mistake). When you see a sign like this one it isn’t pronounced Yee Oldee. The Y isn’t a Y, it is an obsolete letter called a thorne and is pronounced th. Also, you don’t pronounce the e in Olde (or shoppe for that matter). So, it’s just plain “The Old”. Boring, I know. Robert Burchfield, who edited the Oxford English Dictionary for 30 years up until 1986, once caused quite a stir by saying that the British and American forms of English were drifting apart so rapidly that in 200 years’ time it was possible that we would no longer be able to understand one another. However, he was speaking in the pre-internet age (remember that?) and I think it is far more likely that we will soon all be speaking American English. Already I’m being bullied by software that provides an annoying red wiggly line under anything that it thinks should have a z in it when I think it should be an s, or when I spell “colour” with a u. How long before the weaker willed amongst us start to give in to this automated intimidation? Anyway, here’s one person who is happy to educate Americans on how to pronounce Worcestershire and who will always spell colour with a u. * The words “loon” and “lunatic” are derived from the French “la lune” meaning the moon and allude to the alleged strange behaviour of some people and animals at the time of the full moon. If you enjoyed this blog or found it informative, be sure not to miss future editions by signing up to our newsletter. Just click on the button below and we'll even send you an ebook of your choice for doing it. Would you like to be a guest blogger for Selfishgenie Publishing? Just email us with an outline of your blog. And you can also have a free ebook if we use your submission. Our email address is enquiries@selfishgenie.com
This week we have lent our blog to the famous advice columnist (also know as an Agony Aunt), Auntie Vera*. Read on to discover what advice she offers the lovelorn, the confused and the downright bewildered. Dear Auntie Vera, I love dancing and like going out dancing on a Saturday night, but my boyfriend just wants to stay in and watch Match Of The Day. What should I do? Signed, Dancing Queen. Dear Dancing Queen, Get a new boyfriend. Dear Auntie Vera, When we first started going out, my boyfriend used to dress smartly, talk to me about my interests and pay attention to my needs. Now we’ve been going out for a while he just wears trakkie bottoms and a filthy tee shirt, talks only about football and ignores me unless he wants sex. What should I do? Signed, Peeved Dear Peeved, Get a new boyfriend. Dear Auntie Vera, My girlfriend has just dumped me because I wear trakkie bottoms and a filthy tee shirt, talk only about football and she says I ignore her except for when I want sex. What is her problem? Signed, Gooner. Dear Gooner, Look in a mirror. Would you date you? Dear Auntie Vera, I have often thought that I might make a good agony aunt. I like people, I’m a good listener, I have a lot of life experience and people listen to what I have to say. What do you think? Signed, Auntie Velma. Dear Auntie Velma, you sound like a crashing bore. You will probably do well but stay off my patch or you’ll get a visit from the boys! Dear Auntie Vera, I’ve just met this fabulous footballer and I think I love him, but I’m not sure I can trust him. He has a bit of a reputation and I’m worried that if I marry him he might cheat on me. What should I do? Signed, Football Flirt Dear Football Flirt, get a pre-nup, marry him and then wait for him to do the inevitable. You’ll get half his money in the divorce settlement. Dear Auntie Vera, I’m a very rich footballer and I can have any girl I want. Indeed, I’ve already had most of them, but I’ve just met this gorgeous girl and I’m worried that she’s only after me for my money. What should I do? Signed, Fickle Footballer. Dear Fickle Footballer, You’re arrogant, overbearing and you have the personality of a crustacean. Of course she isn’t after you for your money. She loves the real you. Marry her. Agree to whatever she asks for in the pre-nup. Dear Auntie Vera, I post lots of things about myself on social media, including photos and most of my personal issues, my likes and dislikes and my political and religious views. I really like the publicity so much. But that isn’t my problem. My problem is that the newspapers keep writing stories about me as though they know me. Do you think my phone is being bugged? Signed On-line Celebrity. Dear On-line Celebrity. Are you really that stupid? Dear Auntie Vera, Whenever I go on social media I get bombarded with advertising. But the puzzling thing is that the advertisements are all for products I have done searches on, or I have posted comments on in other people’s posts. I’ve even shared some of them. I did a quiz about 1970s pop bands and then got advertisements for products aimed at people in their 60s. It's almost as if the advertisers know me. Is this a coincidence? Signed Social Media Junkie Dear Social media Junkie. Are you really that stupid? Dear Auntie Vera, The world is going to rack and ruin. What should we do? Signed Desperate. Dear Desperate, Go to Tenerife instead. Dear Auntie Vera, I am an author plagued by feelings of doubt about my talent. I don’t think my work is good enough, despite the fact that lots of readers buy my books and post nice reviews about them. What should I do? Signed, Doubting Wordsmith. Dear Doubting Wordsmith, The short answer is “grow a pair”, but I doubt that this will satisfy you. So, here’s the psychobabble answer. There is nothing unusual about doubting our own abilities. In fact, it is healthy to do so as we then try to do better. But don’t let doubt cloud your belief in yourself. Let others be the judge of your talent, as they will see it through different eyes. Only if the readers say you have no talent should you re-think your life choices. Dear Auntie Vera I have just signed a book deal. How much am I allowed to brag about it on social media? Signed Proud Author Dear Proud Author. Brag about it as much as you like. Nobody of social media gives a you-know-what anyway and it is better than boring your family and friends with the news. Dear Auntie Vera, I’m a member of a writing community that uses the hashtag #WritingCommunity on social media. They all say how much they support Indie authors, but very few seem to buy any of the work by them. Is it all talk? Signed Puzzled Tweep Dear Puzzled Tweep. Yes it is all talk. Everything you see on social media is all talk. That’s why social media exists. Social Media "communities" give the illusion of providing support or taking action, while not actually having to do anything. But you can be different and take action by buying the books of other Indie authors. But you probably won’t because that requires you to take action too and if you wanted to do that you wouldn’t be asking me questions to which you already know the answers. Dear Auntie Vera, No matter which political party I vote for, the same politicians seem to get elected. I don’t mean they are from the same party; I mean they just do as little as the previous lot. Is it me? Signed Frustrated Voter. Dear Frustrated Voter. No, it isn’t you. To quote Emma Goldman “If voting changed anything, it would have been made illegal”. Politicians stand for election because they have failed in just about every other walk of life. If they were clever, they’d be working in commerce or industry earning twice as much money. If they had real compassion, they’d be working for a charity on half the money and making a real difference to people’s lives. There is a famous line from George Bernard Shaw’s “Man and Superman”. “Those who can, do. Those who can’t do, teach.”** I’ll add to that with my personal view, “Those who can’t teach become politicians”. The people they are elected to represent have no further say in what the politicians do, at least until the next election, when they probably won’t vote him (or her) out of office because they could never vote for “the other lot” (regardless who the other lot are). This is a consequence of tribal behaviour and and the need to feel that we belong somewhere. This is why people also support failing football teams and talentless celebrities. So, we keep getting governments made up of people who lack any real talent, who rely on their manipulative Civil Servants to do most of the work, who want to please their financial backers more than they want to solve the nation’s problems and who cling onto power by making it seem they are doing something when whatever they are actually doing will change very little and which will benefit their financial backers the most. This applies to all the political parties, not just to the one that is in power at the moment. It probably also applies in all countries. Please remember all that the next time you step into a polling booth. But whatever you do, don’t stop voting. One day you may vote for that rarest of beasts, a politician that really wants to make a difference, instead of one that just says they want to make a difference. * Auntie Vera is not a real person and all of the above is intended as satire. Please do not take either the questions or the answers too seriously. However, satire is based on real life and usually carries its own lessons within it. ** Any teachers offended by this quote should complain to George Bernard Shaw, not to Selfishgenie Publishing. We happen to think teachers are great and do a wonderful job. Is that enough grovelling yet? If you have enjoyed this blog and don't want to miss future editions, then sign up to our newsletter. We promise not to spam you and we'll even let you choose a free ebook for doing it (T&C apply). Just click the button below.
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April 2024
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