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This week we have a guest blog from Gene Ramsey. Gene , a seasoned marketing professional, is sharing his downsizing adventure. After his youngest son, Jacob, recently got married and left home, Gene and his wife found themselves in an empty nest. Recognizing the marketing principles of consumer behaviour and market segmentation, Gene and his wife embarked on a strategic downsizing journey. With "Downsizing Dad", Gene shares the ups and downs of their experience, offering valuable insights for others considering a similar lifestyle change. He demonstrates how his marketing background informed their decision-making process, from identifying their needs and preferences to effectively navigating the complexities of the downsizing market. In this blog Gene adapts his approach to strategic decision making to show how it can be used by the Indie book publisher. All images courtesy of Pexels.  In today’s vibrant digital landscape, creatives such as artists, fashion designers, and writers have unprecedented opportunities to showcase their work and carve out a unique space. However, the vast sea of talent also poses a challenge: standing out. This article from delves into robust strategies to not only capture attention but also sustain a growing audience in your creative endeavours. Harness the Power of Social Media  You must consider social media platforms as your digital stage. Platforms like Instagram, Pinterest, and TikTok cater specifically to visual and creative content, making them ideal for displaying your work. Build a following by consistently posting high-quality images, engaging videos, and insightful stories about your creative process. Engage actively with your followers by responding to comments and messages. This interaction fosters a community around your work, enhancing your visibility and appeal. Seek Wisdom Through Mentorship  Navigating the creative industry can be daunting without guidance. Seek out mentors who have successfully carved a niche in your field. These relationships provide you with a wealth of knowledge on navigating market trends, pricing, and consumer behaviour. Mentors can also introduce you to networks and opportunities that were previously out of reach, accelerating your growth and helping you avoid common pitfalls. Kickstart with Crowdfunding  Crowdfunding platforms like Kickstarter and Indiegogo offer more than just funding—they provide a platform to validate your ideas in the real market. Launch a campaign for a new project or collection, and you’ll gather not only funds but also a base of supporters who believe in your vision. This initial validation is crucial and can serve as a springboard for future endeavours. Craft a Comprehensive Business Plan  To ensure your creative talent flourishes, anchor it with a robust business strategy. Your business plan should detail your vision, analyze the market landscape, define your marketing approaches, and project financial outcomes, serving as a comprehensive roadmap for success. This pivotal document not only steers your creative projects but also attracts the investors or partners necessary to expand your reach and impact. Personalize with Email Marketing  Through email marketing, you can forge a direct and intimate link with your audience, turning casual viewers into dedicated followers. By sending out newsletters filled with exclusive content, sneak peeks, and early access to new releases, you invite your subscribers into the inner circle of your creative process. This approach not only deepens customer loyalty but also continuously re-engages your audience, keeping their enthusiasm for your work alive and vibrant. Market Your Masterpiece  For writers, understanding how to market your books effectively is essential. Develop a marketing plan that includes book signings, readings, online promotions, and collaborations with other artists. Utilizing platforms like Goodreads for writers or Etsy for crafters can also help you reach audiences looking for your specific creative niche. Optimize for Visibility  As a creative, using SEO techniques to sprinkle relevant keywords throughout your online content can significantly boost your visibility. By optimizing your portfolio, blog, or online store, you ensure your work ranks higher in search results, capturing the attention of more potential fans and customers. This strategic visibility not only draws increased traffic but also connects your art with audiences that are actively seeking your unique expressions. Educate Through Workshops  Conducting workshops or online courses elevates your status as an expert while drawing in an audience eager to learn from your expertise. As you share your skills, you simultaneously open a new revenue stream that benefits both you and your participants. These learners often become advocates for your work, spreading the word through their own social channels and broadening your influence. This ripple effect not only increases your exposure but also solidifies your position as a leader in your creative domain.
Achieving prominence in your creative career goes beyond mere talent; it calls for an active engagement with both digital tools and traditional tactics. Each piece of content you create and every interaction you have are integral to constructing your legacy in the arts. By embracing these tools today, you can forge a path that will lead audiences worldwide to recognize and celebrate your work. Engage relentlessly, innovate consistently, and watch as your efforts transform into a celebrated artistic journey. If you have enjoyed this blog, or found it informative, then make sure you don’t miss future editions. Just click on the button below to sign up for our newsletter. We’ll even send you a free ebook for doing so.
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 This week’s blog owes its origins to Facebook writers’ groups once more. A common question for consideration is “How do you writers find time to do a full time job, look after your family AND write?” Well, the simple answer is “time management”. When I still worked in business, time management was identified as a skill that some colleagues didn’t possess. They got behind with their work, missed deadlines, suffered with stress and a whole lot of other issues that degraded their performance. When this was discussed at reviews, the answer those colleagues gave was always “I just don’t have enough time!”. However, when the discussion was opened up to discover why the colleague didn’t have enough time, it wasn’t that they were overloaded with work, it was more that they managed their time poorly, which meant that a lot of time in the day was wasted. And this is the difference between writers who manage their time so that they can write, and people who want to write but can’t find the time to do it. We are all the same in many respects – we all have things going on in our lives other than just writing. The difference is how we manage our time so that everything gets done, including our writing. Because the time management issues that act as a barrier in the workplace, can also act as a barrier in the rest of a person’s life. The reasons for this break down to some common areas and I’ll address them under their headings.  Time Bandits At work, Time Bandits are the people who steal time from your working day so that you don’t have enough to do whatever it is that you want (or need) to do. It is the colleague who comes and perches on the corner of your desk and starts to talk about what was on TV last night, or who wants to talk about their troubled love life, or whatever it is they want to unload onto you. It is also the colleague who comes to you looking for a favour, because “they haven’t got time to do it themselves”. We’ve all met these people in the workplace. The key to getting rid of them is to remember that THEIR problems are not YOUR problems. You don’t have to sit there and listen to them. You don’t have to do their work for them. You can ask them to go away. You can even insist by pointing out that you have work to do, even if they don’t seem to have any, and you want to get on with it.  Translating that into home life, it may be the neighbour who stops you outside your house and, instead of just exchanging polite hellos, they start to unburden themselves on you and before you know it, half the day has slipped away. Or maybe the neighbour that pops by “just for a coffee and a chin-wag”. I’m not suggesting that you should be rude to these people. After all, we all have to live side by side, but you do have to find a way to extricate yourself from the situation without causing offence. The easiest way is to invent an urgent engagement. “Sorry, I’d love to stay and listen to your problem, but I have to be at the (whatever) in ten minutes and I’m running late.” Or you can invent something happening inside your home, such as a running tap that needs to be turned off, or a casserole that needs to be attended to. Whatever it is, put a smile on your face and suggest that you really would like to stay and listen to the story about how their bunion operation went, but you really do have to go and turn that tap off. And it isn’t just the people in the street. It’s the phone calls, emails and social media that suck you in to lengthy conversations that you just don’t need to get sucked into. Just don’t allow it. Take control and prevent the Time Bandits from robbing you of valuable writing time.  Distractions Distractions take many forms. Social media is perhaps the greatest distraction of our age, with FOMO dragging us in to make sure we don’t miss the latest video of a cat playing a piano. I am guilty of this one myself. Many’s the time I’ve logged on to social media with the intention of taking a “quick look” only to find myself, 3 hours later, trying to win an argument over which actor was the best James Bond (Sean Connery, obvs). But there are other distractions in our lives, and we have to learn how to deal with them and prevent them from taking up our valuable time. For social media I now set a countdown timer on my phone for the amount of time I can afford to allow myself to be on there. Typically, that is 15 minutes in a day, per social media channel that I use (mainly Facebook and X), so for me that is 30 minutes a day. When the timer runs out and plays its little tune, I then stop whatever I’m doing on social media and get back to doing something more important. Other distractions include TV, YouTube, streaming services (Netflix et al), gaming and more. But here’s the great thing about these distractions – they are inanimate. If you stop doing them abruptly, no one is going to be offended. I now use these sorts of things as rewards for hitting a word count or editing target and similar. That way I can justify my half hour of TV soaps without feeling guilty. But it is only half an hour!  Task Overload This is all about working out what is actually important in your life and what you can get rid of. A lot of the things we do, we do out of habit. If we thought about them we could cut some of them out of our lives completely, or at least reduce the amount of time we spend doing them. A “time management journal” is great to help you sort this out. At the end of each day, take 10 minutes to write down all the things you did that day, and how long you spent doing it. And I do mean everything. Yes, even that 5 minutes you spent making coffee (multiplied by however many cups of coffee you drink each day) and the ten minutes you spent completing your time management journal.. You don’t have to be 100% accurate in your time keeping. If you can approximate to the nearest 15 minutes that is fine. Do that for about a month, then open a spreadsheet on your PC or laptop and create 6 columns. Head 3 of the columns “Essential”, “Desirable” and “Could Live Without” The adjacent column to each of those headings is where you insert the amount of time you spent on each activity each day, and you can total that up at the bottom to show you how much time you spent doing each activity each month..  The aim from here is to move activities out of the “Essential” column and into the “Desirable” column, and from “Desirable” into “Could Live Without”. Now, when it comes to essentials, everyone’s lives are different. Some people have frail family members to look after. Some have children to raise. Some people have to do 2 jobs just to live. Some people are in relationships and others aren’t and have no desire to be. So, what is essential to one person is not necessarily going to be essential to another. You have to decide what is really essential to your life and therefore can’t be moved out of that column. But you don’t have to move an item out of the “Essential” column to benefit. You can reduce the amount of time spent on an activity. My wife assures me that doing the laundry is essential, and I’m not going to risk my life by arguing with her. But ironing sheets is not essential. Nor is ironing towels, socks, underwear and some other types of laundry. By taking my approach to ironing I was able to save nearly 30 minutes a week (2 hours a month) on the laundry task the last time I undertook it. My wife didn’t approve, of course, but she was unable to come up with a valid reason for ironing towels (I think she went back and ironed them later, when I wasn’t around – but that was her time, not mine). The same applies to the “Desirable” column.  I can agree that it is desirable to meet up with friends, but it doesn’t have to be every day (or 2 days, or each week). It also doesn’t have to be with “friends” you don’t actually like that much. Evaluate these activities objectively and ask yourself what you would lose if you were to move them to the “Can Live Without” column, or if you were to reduce the amount of time you spend doing them.. You will be surprised what you can actually live without when you start to take a critical look at your life. I’m not suggesting that you should cut all entertainment out of your life. As we all know, all work and no play makes Jack (or Jill) a dull boy (or girl). Everyone needs to relax and let off steam from time to time. But you may not need quite as much time as you take. That “quick drink” after work that ends up 3 hours later really can be just a quick drink. That trip to the shopping mall with a friend to buy new shoes doesn’t have to take all day. So, at the end of the exercise you have to look at the “Can Live Without” column and, in particular, the total number of minutes that you spend on those activities. That is the amount of time you can free up to do your writing because if you can live without them, you can cut them out without losing anything from your life. Get rid of those things from your life and you WILL have time to write as well as to do the essentials and the desirables. The last time I undertook this exercise (I do it about once every 2 years, because new habits develop without us noticing them) I was able to free up around 10 hours a month from my life. That’s about the time I need to write 10,000 words of a novel.  Dead Time Not all the time we save is in nice chunks like 1 hour. Some of them are a few minutes here and a few minutes there. Those few minutes are “dead time” because they are too little to use productively. Or are they? At the same time there are things we do that have “dead time” included in them. Dead time is also time we spend waiting for something else to happen. Typically, this is things like waiting for buses or trains or waiting for the washing machine to finish its cycle. But that is time that can be used for something else. So, there is one final thing we have to do and that is to plan our lives a little bit better, so we can make use of dead time, or so that we can add those odd minutes of time together to make longer periods.  I discussed laundry a few paras ago, but our washing machine takes about an hour to run the cycle we use, so that’s an hour I could be using to clean the bathroom, for example. Or maybe I could use that hour to work out the plan for the next chapter I’m going to write, Or maybe I can research deadly poisons for use in the murder mystery I’m going to write. You get the idea. The same applies to the time spent waiting for the bus or sitting on the bus. In fact, the only commuting time that can’t be used is if you have to drive yourself. That’s where car shares come in handy, if you can arrange one. It’s also better for the environment. Doing the school run? Maybe you could arrange to take turns with another parent, so they do it one week, and you do it the next. How much more time would that add to your day?  Whatever remains in your “essential” and “desirable” column needs to be planned out and scheduled in, so that you can maximise the “free” time you need to write. Fail to plan – plan to fail!
This is not rocket science. Lots of people have learnt how to do this and, while I can’t claim to have covered every time management technique you may need, I have given you some basics to work with. But the most valuable technique by far is that time management journal. If you have enjoyed this blog, or found it informative, then make sure you don’t miss future editions. Just click on the button below to sign up for our newsletter. We’ll even send you a free ebook for doing so.  When you try to do something, whether it is new to you or familiar, it is always useful to know how the process works. So, it is with selling a book. But to understand how the selling process works, you have to understand it from the point of view of the buyer – which could be you. Imagine you go to a shoe shop to buy new shoes. You may not realise it, but before you even enter the shop you have already made some critical decisions. For example, why did you choose that particular shop and not a different one? Now you are inside the shop, you browse the styles available, and you pick one out. Why did you pick that particular style and not of the hundreds of others on display? What drew you to it? You may not end up buying that shoe, but something about it captured your interest, if only fleetingly. Now, fast forward to the point where you are at the checkout, paying for the shoes you have selected. In terms of decision making, how did you get from picking a style to actually handing over your money? As you can see, from deciding you need new shoes to actually walking out of the shop with your new shoes in your hands, you have gone on a decision making journey. And you go on that same journey no matter what you are buying.  More importantly for you as an author, when readers want to buy a new book they go on that same decision making journey. Your job, as an Indie author, is to guide them through that journey so that it is your book that they buy and not one by another author. It is your job to make sure they buy your Nikes and not someone else’s Adidas. BTW, I’ll be providing some links to useful resources at the end of the blog (for selling books, not shoes) Fortunately, psychologists and experts in sales have mapped out the selling journey for you so that you can learn the path. Unfortunately for you, knowing the path by itself is not enough. You have to do some practical things in order to ensure that the path you know is the same as the path your readers will take. But the path on the map can be described using a simple acronym: AIDA*.  A – Attraction. I – Interest D – Desire A – Action. Those four words make up the “sales funnel” as it is known. That’s the path someone takes while making buying decisions. And we do it every time we buy something, whether we realise we are doing it or not. It is so ingrained in us that a lot of the decisions we make while going through the sales funnel have actually become subconscious. OK, those four words by themselves don’t mean a lot, so I’ll now expand on each in turn to describe what you have to do in practical terms.  Attraction Returning to our shoe shop analogy for the moment, you have to attract the buyer to your shop and make sure they don’t go to another shop instead. In terms of your book that means attracting them to wherever you sell your book. Generally speaking that means the Amazon sales page for whatever book you are trying to sell. But if you don’t sell on Amazon, the same techniques apply. This is about how you communicate with your readers to tell them what book you are selling and where you are selling it. This communication can take many forms, but typically they are social media posts, email newsletters or advertisements. Making these things as attractive as possible is key to the “A” in the sales funnel. So, you need professional standard graphics for your social media posts, newsletters and emails. But the graphics are going to feature your product, which means that your book cover has to be attractive too. And if the reader is attracted by what you have done, they will click the link to find out more about the book. The same applies if the book shows up in search results (I’m not going to get into keywords. If you don’t know about them by now then search the archives for past blogs on the subject). However, in search results the reader will only have the book’s cover and title to work with, which means they have to do an even better job.  Interest OK, you’ve got the reader into your shop - onto the Amazon page (or wherever you sell) for your book. Now you have to turn attraction into interest and that is the job of your blurb. Many authors think that the blurb actually sells the book. It doesn’t. It just nudges the reader through the sales funnel to the next stage. That doesn’t diminish the importance of the blurb, because if it doesn’t pique the reader’s interest, they won’t take that next step and the sale will be lost. So, learning how to write a good blurb is a critical skill in marketing your book. And once you have learnt how to do it, you need to test the blurb to find out if it is as good as you think it is. But the important thing to remember about the blurb is that it has to make the reader want to know more about the book. So, trying to tell the story in your blurb isn’t a very good idea, because if the reader knows the story, they don’t have to buy the book. A lot of blurbs read more like flash fiction than they do a sales pitch. A good blurb stimulates questions, and the reader has to move along the sales funnel in order to get the answers. If you provide the answers in your blurb the reader doesn’t have to buy the book. So, you have to tease the reader. There are just four things you need to tell the reader within the blurb.
Nothing else really matters, so:
But above all, it has to sound exciting, it has to engage with the reader at an emotional level, and it has to leave the reader wanting to know answers to questions they have asked themselves subliminally! When it comes to blurbs, always leave the reader wanting more.  Desire If your blurb has piqued the reader’s interest, they will move along the sales funnel to the next step, which is to desire the book. Many of us will have experienced this in our purchasing lives, that moment where we say “I must have that” about a product. For me it’s usually golf related, for some people it's shoes, for some it's a particular model of car. But for readers it has to be your book! But for your reader it has to be your book. Desire comes from one of two sources and is often a combination of both. Social proof stimulates desire. If other readers are saying your book is a great read, then a new reader will feel confident about buying it. They may buy on the strength of that social proof alone, or they may move on to the other part of the desire equation, which I’ll return to in a moment. On a sales page, social proof comes in the form of reviews. Good strong reviews at 4 stars or better reassures the reader that they are on the right track. This is why reviews have such an impact. I a reader is saying "I loved this book" then other readers will be influenced by that. OK, a brand new book may not have many (or any) reviews, but all is not lost. The other place where desire is stimulated is in the “free sample” (aka “look inside”). Let’s travel back in time to the days when people still went into bookstores to buy books. They didn’t just walk into a bookstore, grab a book and go and pay for it. No, they picked it up, read the blurb on the back cover and, if they were interested, they opened the book and started to read the first few pages. If they got to the point where they ran out of time, there was no way they could put the book back on the shelf. They had to buy it in order to keep reading. The modern day equivalent is the free sample, and it works exactly the same way. If, by the end of the sample, the reader just has to keep reading, they are bound to buy. They may actually reach that point before getting to the end of the sample, which is even better. So those first few thousand words of your book, the ones that are going to be in the free sample, have a lot of work to do to close the deal. If you start off with an info dump about your world, or page after page of backstory, then it is likely that the reader won’t want to carry on reading. Never before has the start of a book been so important.  Action.
This is the “call to action “ or CTA. Fortunately, the retail sites take care of this for us. On Amazon there is a CTA at the end of the free sample, and even if the reader has made up their mind before reaching the end, there is a nice big CTA on the sales page anyway. But your reader has to reach the point where they desire the book, or they won’t respond to the CTA and all the work (and possibly money) you expended on the attraction and interest phases has gone to waste. So, there we have it, the sales funnel from start to finish. If your book isn’t selling, then you have to ask yourself which bit of the sales funnel is letting you down. You then have to ask yourself how to fix it, which is where the resources below may help. For a video on how to make some great graphics for your book, click here. The focus is on Facebook ad graphics, but the same lessons apply to all graphics. The best guide to creating book blurbs I’ve read (and I’ve read a lot of them) is Robert J Ryan’s book “Book Blurbs Unleashed”. It really gets into the psychology of blurb writing and once you understand that it will help you to create really effective blurbs. And, bonus, it’s free on KindleUnlimited. Click here to find out more. * The name of a Verdi opera set in Ancient Egypt. If you have never seen it, it’s very good, If you have enjoyed this blog, or found it informative, then make sure you don’t miss future editions. Just click on the button below to sign up for our newsletter. We’ll even send you a free ebook for doing so. We're away enjoying the Christmas and New Year festivities, but we'll be back with a new blog on 4th January 2025.  Is it worth Indie authors entering book award contests? If I tell you that none of the book marketing gurus suggest it as a way of marketing books, then you can probably guess the answer. If book awards/contests sold books, then the marketing gurus would be all over them. The biggest awards, eg The Booker Prize or Pulitzer Prize, sell a lot of books but we’re talking about Indie authors here and none of us are going to get close to a nomination for those levels of awards! But even those levels of awards don’t sell more books for many of their nominees. We can probably all name a Booker Prize or Pulitzer Prize winner, but how many people can name the runners up? Even fewer people can name any nominees? At the most basic level, book contests appeal to the vanity of authors. They say “you know your book is good, so why not come and claim your prize, because winning is a foregone conclusion.” Well, get over yourself. It is readers who decide if a book is any good, not authors.  But I guess all Indies feel tempted to enter book contests from time to time, on the basis that being able to claim that your book is a prize winner will sell you more books. However, sales data doesn’t back that up. Data suggests that being able to put “Winner of the (whatever) Book Award” in your book blurb has very little impact on sales. Being able to put a good quote from a reader’s review in the blurb is far more effective., OK. Maybe winning an award might sell you a few more copies, but what are your chances of winning? The websites that run these awards are businesses and they make money from them, so they want as many entrants as possible. Entry fees can range from as low as $20 (£18 approx) up to several hundred dollars. So, it can be a big money earner for the websites. Let’s say that they manage to attract 1,000 entries. The only books that the readers may be interested in are the winners – or at least the top three. So, you have something like a 999 to one chance of your book winning.  I wouldn’t back a horse at those odds – would you? All the other entrants remain unknown to readers, even if they get a place on the website. They just get lost amongst the other 1,000 entrants that the website attracted to enter the contest. OK, some contests award prizes for the best books in a range of genres. This makes it more likely that an author can win a prize, especially in a niche genre. There are generally recognised to be around 50 genres* (publishers disagree on how many exactly). If you rule out non-fiction, the number of genres shrinks considerably to around 30. But let’s stick with 50. So, 50 winners, and another 100 in second and third places. Add in the overall winners and runners up and that gives you 153 prize winners. But that still leaves 847 entrants without anything to say on their blurb despite having paid their entry fee. And a lot of book contests are considerably bigger than 1,000 entrants, so the probability of winning a prize gets even more remote.  There are book “contests” which, if you pay a large enough entry fee, you are guaranteed to win a prize. You are buying the prize, not winning it.
But readers generally aren’t fooled by those. If they haven’t heard of the prize, they won’t be suckered in by a fake like that. OK, at the end of the day it’s your money. If you want to spend it on entry fees for a book awards, real or phoney, that’s your business. But in terms of increasing sales, you would be better off putting that money towards an advertising campaign. The probability of increasing sales is considerably higher. * Genres are different from book categories. Amazon has thousands of book categories which are created by slicing and dicing the main genres until they are so niche that some have hardly any books in them.. Genres can often be subdivided, eg Fantasy alone subdivides into a dozen different sub-genres, but the overall genre is still fantasy and that is the level at which book contests award prizes. After all, they want to hang onto the entry fees, not pay them out by awarding lots of prizes. If you have enjoyed this blog, or found it informative, then make sure you don’t miss future editions. Just click on the button below to sign up for our newsletter. We’ll even send you a free ebook for doing so.  I have always believed that everything we use in our lives can be used for more than one purpose. A screwdriver is great for driving screws, of course, but it can also be used as a lever to get the lids off of paint tins. And the same applies to the Bookfunnel website - not the paint tin thing, but other book marketing purposes. Many Indie authors will be familiar with Bookfunnel’s original purpose, which is to deliver free content to readers in exchange for their email addresses. It is a vital tool for people trying to build email lists. It can also be used for delivering free content to existing email subscribers and ARC* readers. So, it is already a multipurpose tool.  But did you know you can also use Bookfunnel to sell your books, using the power of “group promos”? And, importantly, if you are already a subscriber it won’t cost you a penny. In terms of advertising, it works out as a really cheap option. A Bookfunnel subscription costs about $10 a month, which you can easily spend in a day advertising on Amazon or Facebook. First I need to explain about “group promos”, for those of you who aren’t familiar with Bookfunnel (if you are, then please feel free to skim over this bit). Basically, you sign up to a group promo by uploading some free content (novella, short story, or a complete book) to Bookfunnel. You create a landing page for the book and then you join a group, usually one that is relevant to your genre so that the free content goes to the right sort of readers – the sort that read your genre and that you want on your email list. Once you have joined the group, you promote the offer on your social media and using your email list, while the other group members do the same. Your content then gets downloaded in exchange for a reader’s email address and that way you can build your list much quicker than you would by relying on organic growth.  A good group promo could get you as many as 50 new email addresses, though the average is a little lower. Now, substitute “sales” for email addresses. Is making 50 additional sales something in which you would be interested? Stupid question – of course you would. Well, Bookfunnel is there ahead of you. As well as what they call “newsletter swaps”, which build your email list, you can also join “sales swaps”. The basics are the same, upload your book, create a landing page and join a group promo, but one that is focused on sales instead of newsletters. The main differences is that you create a sales landing page and add a universal book link so that the “call to action” button takes the reader to the sales page for your book: Amazon and/or wherever else you sell it. The other difference is that the wording of the promo header makes it clear to readers that the books have to be paid for rather than being downloaded for free (though you can also offer free books).  Just as with the newsletter swaps, you promote the group on your social media and to your email list and the other authors in your group do the same. What are the numbers like? Well, typically a group promo of that sort will be made up of between 10 and 20 authors. We’ll stick with the lower figure so that our estimate is at the conservative end of the scale. If each author has 100 people on their email list, that’s a potential reach of 10,000 readers of your genre. And that’s before you factor in the group's combined social media reach on top. In reality the email lists are likely to be much larger (possibly 1000s of email addresses per author), so the actual reach of the promo is probably going to be considerably higher. All that exposure costs you nothing. Joining the group costs you nothing. Joining Bookfunnel does require you to pay a subscription fee, but if you already subscribe then that is a “sunk cost”. In other words, you have already paid your money, so you lose nothing, but you stand to gain a lot.  Other than their cheapness (you can’t get cheaper than free) there are several other advantages to using these swaps that you don’t get using other advertising methods. 1. You are targeting people who read books in general, but who also read your genre specifically. 2. You don’t have to spend time researching keywords or comp authors, which you do for a lot of ad platforms. 3. Readers are used to getting emails from the authors, so they open them (well, most do anyway). As all Indie authors know, January is a slow month for sales unless you write self-improvement books (people who believe in “New year – New me” buy a lot of self-improvement books in January). Everyone is strapped for cash because of Christmas, so they don’t spend much money on books.  But that doesn’t mean there is no book market. You just have to go looking for it. Many people get new Kindles or other ereaders for Christmas, so they are looking for books with which to load them up. And people who like reading will still buy books – if they are cheap enough. So, it’s a great time to run a Kindle Countdown Deal, especially if you write series. Set your series starter to 99p (99c) (or even free) and use a Bookfunnel sales promo to advertise it. You can pick up a whole lot of new readers without having to spend money on advertising, so your financial risk is zero. Just for a change you aren't paying to give soemthing away for almost no return. You can promote full prices books, but this does work best if you are offering free or heavily discounted books. And even if you don’t get sales, you are likely to pick up new readers through KindleUnlimited if your books are subscribed to Kindle Select.  Pro tip.
Email lists cover a lot of territories where you can’t run Kindle Countdown Deals, and you are limited to running them in 2 territories at a time anyway. That means that the readers in many territories get starved of bargain books. Canadian and Australian readers will be jumping up and down shouting “That’s us. We don’t get them” right now and those two countries have big book markets. This is your opportunity to get readers in those countries on board because email list are often international, but you will have to adjust the price of the book manually in the KDP price settings. Remember to do that a couple of days before the start of the promo, because it can take a couple of days for price changes to filter through the system to reach all available territories. And don’t forget to adjust the prices back to normal after the end of the promo. You don’t have to be on Kindle to make this work for you. So long as you can use a universal book link to take the reader to the right place to buy your book, you can use these swaps. So, if you are already a Bookfunnel subscriber, what are you waiting for? And if you aren’t a subscriber, this is another reason for joining. * ARC = Advance Review Copy – a book provided for free in advance of publication, in exchange for a review being posted on Amazon/Goodreads after publication.. If you have enjoyed this blog, or found it informative, then make sure you don’t miss future editions. Just click on the button below to sign up for our newsletter. We’ll even send you a free ebook for doing so.  Are you familiar with SMART objectives? They were a big thing back in the 80s and 90s and emerged from the bad habits of bosses, who set their staff objectives without making sure that the objectives were actually achievable. For example, if you were my employee and I were to set you an objective of painting a wall, you would expect me to provide you with paint, brushes, maybe a ladder and possibly even training in how to paint walls. Sad to say, back then not all bosses saw things that way. They would just say “paint that wall” and expect the employee to do it without further input from them. Consequently, objective setting had a very bad name, and a lot of objectives were never achieved. This had a very poor outcome for businesses that were relying on the achievement of those objectives to make them profitable. The reason you don’t hear about SMART objectives anymore isn’t because they are no longer set, it’s because the setting of them is so routine that no one bothers to call them by that name anymore. Now it is just called objective setting (or goal setting). Why should you, as an Indie author, be interested in SMART objectives? Well, if you are one of those people who think in terms of the process of either writing a book or marketing it, then setting SMART objectives is very much a part of that process.  Because if you don’t set them for yourself, you could end up in the same position as the person who has been told to paint a wall but hasn’t been given the paint and brushes. So, what does the acronym mean? S = Specific. M = Measurable A = Achievable (or attainable) R = Relevant T = Time based (or bound). So, let’s unpack those in terms of what you need to do as an author. I’ll be addressing this from a book marketing perspective, but exactly the same principles apply to setting yourself objectives as an author who is about to start writing a book.  SPECIFIC This means that the objective describes exactly what you are expected to achieve. So, you wouldn’t say “sell some books” because that is too vague. Instead, you would say “Sell 100 books”. But we can probably make the objective even more specific when we start to include the other elements from the acronym.  MEASURABLE In essence I’ve already included a measurement in there by saying “100 books” – but that is the end goal. To make sure that you are on the right track and making progress, you might want to break that measurement down into smaller chunks. Perhaps measuring once a week to see how sales are progressing. There may also be other measurements to be carried out, such as the amount of budget that is spent each day, week or month to achieve the objective. That is very important if you happen to be short of cash. Failing to set measurements of success mean that the objective becomes vague and open to interpretation. You can actually let yourself off the hook. As you are doing this for yourself that may not seem important, but it can mean you don’t achieve what you set out to do because you weren’t sure what you expected the outcome to be. Your measurements also need to have targets that are comparable to what others are achieving. So, as a first time author, how many books can a first time author expect to sell? There is no point setting a target of 1,000 books, if first time authors almost never achieve that level of sales. You will just end up feeling frustrated because you failed to hit the target.  ACHIEVABLE This is where we get into the allocation of resources to achieve the goal. If you have been trying to sell books for a long time and made no progress, then you will have to do something different and that means learning what to do. So, you may need training in order to make your objective achievable. That may mean that you need a budget, because training can cost money (yes, I know there is free training available, but we’ll assume that isn’t going to be sufficient). But you may also need a budget to pay for things such as new book covers. You may also need to advertise, which also requires a budget. So, this “achievable” word is probably the one that is most important in setting goals and objectives, because without the right resources to back the objective up, it isn’t going to be achievable..  RELEVANT This also harks back to the bad old days when some bosses would set an objective that the person carrying out the work didn’t think was relevant to their job. Now, if you are a painter and decorator, then telling you to paint a wall is obviously relevant. But if you are an accountant then it has nothing to do with your job. Studies found that people who were given objectives that they didn’t consider to be relevant to them, didn’t put much effort into achieving them. If they did consider they were relevant, however, they would put in a lot of effort. As an author you might have to consider what is relevant to you. Maybe you don’t think that marketing your book is relevant. But if you aren’t going to market it – who is? So, if you don’t think that marketing is relevant to your job as an author, how are you going to achieve that objective of selling 100 books? It can be done, but you would have to pay someone else to do it for you – which takes us back to “achievable” and the allocation of resources to pay someone else to do the work.  TIMEBASED Again, harking back to the bad old days, some bosses would set an objective and not set any date by which it had to be achieved. Was it high priority and had to be completed by the end of the day/week/month? Or was it low priority and didn’t need to be completed until the end of the year? So it is with your objective to sell 100 books. Do you want to reach that figure by the end of the month, in 3 months’ time, 6 months, a year? This ties in very much with measurability, because the longer the timescale you set for yourself the more measurement you will have to put in to make sure you are making progress. It also ties in with resources, because if you have set the target for your objective to be completed in a year, then the budget has to be capable of lasting a year too. There is also the question of achievability. Just because you set your objective to sell 100 books by the end of the month, it doesn’t mean it will be achievable by then – especially if you don’t have other essential resources such as knowledge and budget.  PUTTING IT ALL TOGETHER I think I have demonstrated that all the elements of a SMART objective have to be integrated, so that they all work in harmony with each other. It doesn’t matter how relevant the objective is, if it doesn’t have the resources that are necessary it won’t be achievable, for example. If it doesn’t have the right measurements taken at the right time, you won’t know if you are succeeding or failing and if you are failing, you may not know why you are failing. Going back to that original objective of “sell 100 books” we would now re-write it as: “Complete an on-line book marketing training course then sell 100 books within a period of 30 days, commencing immediately on completion of the course but before 31st December 2024, while remaining within a budget of £100.” OK, it doesn’t exactly trip off the tongue, but it does contain all the elements of a SMART objective. It doesn’t make the relevancy of the objective clear, but as you are an Indie author responsible for marketing your own books, I think we can agree that relevance is implied.  Now, you may wonder why I have gone to the trouble of explaining all this in a blog dedicated to writing and book marketing. The answer is simple. Many of the questions I see on social media about people floundering around with their writing or their marketing, come down to the fact that the person hasn’t followed the SMART principles. Because SMART objectives feed into SMART planning. All that means is that once you have set your objective, you can create a plan for how to achieve it. And a SMART Plan takes into account all the elements of the SMART objective. If you don’t have a plan, you don’t know what you should be doing, or when you should be doing it. The number of people I see posting questions on Facebook writers’ groups that start by asking “When should I start doing … (whatever)?”
Sadly, the answer is often “3 months ago mate!” By starting with your SMART objective and creating a plan to achieve it, you can then measure progress towards completion. As has been said many times before “Fail to plan – plan to fail”. Just creating a plan is an objective in itself, because some people have never planned a single thing in their entire lives. Someone else has always created the plan for them and they have just done what they were told, when they were told. I’m not ashamed to admit that the first time I was asked to plan something, I had absolutely no idea how to go about it. It was a hard learnt lesson and one I have never forgotten. I’m not going to pretend that all my plans worked seamlessly, but in general they have a high success rate because I have had to consider all the things that make the plan achievable. And if I am unsure about achievability, I can ask myself what I need in order to make it more achievable so that I include those in the plan too. If you have enjoyed this blog, or found it informative, then make sure you don’t miss future editions. Just click on the button below to sign up for our newsletter. We’ll even send you a free ebook for doing so.  I don’t know if authors are targeted by scammers more than any other profession, but sometimes it feels that way. There are a couple of reasons for this. Firstly, many writers are “Newbies” who are ignorant of how the publishing industry works, That means that they don’t have the knowledge to identify a scam when they see it, which makes them easier targets. The second reason is that the publishing industry has always used a lot of freelancers to provide services: editors, proofreaders, graphic designers et al. The arrival of easy to access self-publishing, back when Lulu was founded in 1998, gave those freelancers a whole new market for their skills. It also provided employees with those skills the opportunity to establish “side hustles” to earn more money outside of their normal workplace. That made it very easy for scammers to use those sorts of services to disguise their scams.  I must emphasise at this point that there are a lot of hard working people out there offering their professional skills, who do a good job at reasonable rates. Unfortunately, it isn’t always easy to differentiate between them and the scammers. The scams tend to fall into two types. There are the ones that rely on vanity to draw in the victim and there are those that offer a service which they either don’t provide, or which is such poor quality that it is as good as a scam. Let’s start with the vanity scams.  Let’s face it, as authors, we often think that our work doesn’t get the recognition it deserves. This is especially true for self-published authors who are struggling to sell even a few copies of their book, let alone rise to the dizzy heights of “best seller” status. And that is the feeling that the scammers play on to draw you in. It will often start as a DM or an email, saying how the sender works for a publishing company, or is a representative (perhaps “talent spotter”) for an agent, producer or someone else who can turn the author into the next “big thing”.. The DM or email will tell you that whoever sent it really liked your book and thinks it has a real chance of success and they will help you to get it into the hands of whoever they say they represent. There will be no mention of money – yet. They will often want to speak to you on the phone, because it is much harder to resist a scammer on the phone because they can be so charming and persuasive. OK, let’s unpack that a little bit. Firstly, it is a direct appeal to the author’s vanity (we all suffer from it, even if the amount of vanity varies). It has the author punching the air and saying “Yes, I always knew my book was good.” Essentially, most of the scammer’s work has been done just because of that reaction.  Agents, trad publishers, TV and film companies don’t need to “reach out” to authors to find work to publish., They are inundated with authors and script writers sending them work. Most of it is good work, too. The publishers and producers are spoiled for choice. Simply knowing that can save you from the scammer. There is a variation on that theme, which is the offer to get your book into one of the well-known mainstream bookstores. Barnes & Noble tends to be the bookstore of choice, probably because it is the largest chain in the USA. Again, it’s not how those businesses work. The trad publishing houses are sending them a constant stream of new books, with the added advantage that the publisher is doing the marketing, so the bookstore doesn’t have to. So why would the bookstores need to go through a “middleman” to put a book on their shelves that won’t have that marketing effort behind it? It would just be taking up shelf space that could be used for books that will sell because they are being marketed properly  One of the most common things that is seen in writing groups on social media is the appeal “does anyone know anything about (insert name of business)? They have approached me offering to (insert scam)”. Simply asking the question means the author is suspicious But they aren’t making the post in order to confirm their suspicions. They are making the post in the hope that someone will say “It’s OK, they’re legit. Go with them” Sadly, the responses almost never say that. Remember the main way of identifying a scam is that if it sounds too good to be true – then it’s too good to be true. The next type of scam is the vanity or “hybrid” publishers. Now, I’m not having a go at hybrid publishing as a legitimate industry sector. If you are happy to pay for someone to print a whole load of copies of your book for them to end up in your shed while you try to find some way of selling them, that’s your business not mine.  But there are a lot of scammers describing themselves as hybrid publishers with the sole intention of getting their hands on your money. The best you can hope for is a whole load of badly printed copies of your book, the worst is an empty wallet and no books at all. Do some research. Find out what others have to say about the company. Not on Facebook, but by doing real research. If they are scammers, there will be “red flag” posts on the internet warning about them. If they are genuine, there will also be articles about them describing their business – and I don’t mean on their own website. Someone somewhere will have posted a review saying how well they serve their customers. Two new scams that have appeared recently are the “foreign rights” scam, and the “translation” scam.  The foreign rights scam offers to find publishers overseas who will buy the rights to publish your book in another country. You pay a fee to an “agent” and they will do the work for you. Needless to say, once they have got your money that will be the last you will see of it. They might send you an email from time to time to report “progress” but it will always say “nothing to report yet” or, perhaps, “I have a publisher interested but nothing definite at the moment.” They may even come back to you and ask for more money because they just need to make “one last push” to close the deal. The translation scam is different because there may be a product at the end of it. The problem is that the author of the book won’t own the copyright on the product – the scammer will. Under EU law, and in some other countries, if a translator makes a translation of someone’s work then they own the copyright on the translated version. The author has to give permission, but that just means saying yes in an email. In practical terms the “translator” (the actual work could be done by AI) can sell their version on Amazon and the author can’t do a thing about it and will certainly never see a penny of the royalties.. There is one exception and that is in Germany. There the author retains their copyright even on the translation. So, the first thing to do if someone emails to ask if they can translate your book isn’t to say yes, It’s to say “How much will you pay me for the right to translate my book?”  Scammers try to get around this by posing as a student who wants to use your book as a course work assignment, but don’t fall for that! Finally, we get to the “service” scams, These are often the hardest to spot because there are so many freelancers plying their trade these days. The first question any author should ask is “can I do this for myself, for free?” In many cases you can. Websites such as KDP and Draft2Digital offer a lot of helpful articles on their sites to assist with the self-publishing process. For audiobooks there are similar helpful services on ACX.  For those things where the author would benefit from professional assistance, such as editing, proofreading and cover design, then the warning is “buyer beware”. Use trusted sites such as Fiverr to find the services you need. The reason that you can trust them is that they hold onto the money you pay until you sign off to say you are happy with the product that is provided. That means it is much harder for scammers to operate. If you don’t want to use Fiverr or similar sites, then seek out recommendations from people on social media. DO NOT respond to the sorts of message that say “DM me” or “Give me your phone number”. You have no idea who you are dealing with. If someone says “I used so-and-so and they were good.” then that is different.  Perhaps the biggest area for scams, however, is in marketing services. You just have no idea if the person you are dealing with is actually doing anything. They may promise to send out a gazillion emails to their lists or put out a post on X that will be seen by a gazillion followers, but you have no idea if it is true. Even if you find their pages on X (or wherever) you have no idea if their followers are genuine or not. It is very easy to buy “followers” (fake accounts) and, of course, we all know about the bots that make up so much of social media these days. And, having paid your money and your sales haven’t improved, you have no recourse simply because they won’t guarantee their services. Which means they can keep committing the same scams because they are fireproof.  As we have said many times on this blog before, when it comes to marketing, learning how to do it yourself is always going to be the cheapest (and safest) option. It will also be the best one because no one will market your book with the same passion for it as you have. If you really want to know if what you are seeing, or being offered, is a scam, then check it out on “Writer Beware” which is a website that exposes scams targeting writers. Scams Aimed At Advertisers For those authors who advertise using Meta/Facebook look out for comments on your ads, DMs and emails that tell you that you have infringed Facebook’s advertising rules in some way. They are quite common, especially for new advertisers.  They will usually say that your account is about to be closed or blocked or that your ad will be suspended or deleted if you don’t take action.
There will be a link, and it can be confused with genuine Meta URLs. Some of the communications are accompanied by the Meta logo, so it is easy to be fooled. But, as you can see here, anyone can get hold of the Meta logo. Meta does communicate with advertisers using DMs, but if the message relates to payments don’t click on links, Log in to your FB account and check your account settings. Any issues with payments will be flagged there. For ads, it is easy to check if they are active or suspended in your ads dashboard and then query the issue directly with Meta. If in doubt, contact Meta direct, DON’T CLICK ON ANY LINKS. And please do your fellow authors a favour by reporting the scammer’s account and then blocking it. If you have enjoyed this blog, or found it informative, then make sure you don’t miss future editions. Just click on the button below to sign up for our newsletter. We’ll even send you a free ebook for doing so. Disclaimer. The views expressed in this review are those of the reviewer and not necessarily those of Selfishgenie Publishing. No payment or inducement was requested, offered or received in respect of this review and the reviewer purchased a copy of the book.   If you like your murder mysteries cozy, then “Death Comes To Marlow” by Robert Thorogood is probably just the book for you. For those of you who aren’t native Brits, Marlow is a small (and rather expensive) town about 35 miles west of London, sitting on the banks of the River Thames. I have been there several times and I can say that it is not the sort of place where you might expect a murder to happen – which is why it is such a great location for a cozy mystery. This is actually the second book in the series, the first being “The Marlow Murder Club”. I haven’t reviewed that because it has already been on TV as a drama in March of this year, so you can go and watch it for yourself on the U streaming service. But the real reason I’m reviewing the second book and not the first is that I think that this book is better in many ways. If you haven’t read the first book, or seen the TV series, it follows Judith (a senior citizen), Becks (the vicar’s wife) and Suzie (a dog walker) as they investigate a seemingly impenetrable murder, all the time getting under the feet of Detective Sergeant Tanika Malik of the Thames Valley Police. “Death Comes to Marlow” catches up with this trio the following winter when Sir Peter Blake is murdered on the eve of his wedding to a much younger bride. But wait, is it a coincidence that Judith, Becks and Suzie have all been invited to a cocktail party to celebrate the forthcoming nuptials and are present when the murder takes place? Of course it isn’t (but I can’t tell you why). Two out of the three amateur sleuths believe that the death, in bizarre circumstances and inside a locked room, is no accident. DS Tanika Malik takes some convincing, but eventually she decides the death is at least suspicious. Unfortunately, Tanika’s boss returns from sick leave at that point and he is dismissive of the idea of murder, Which leaves the three amateurs no option but to keep on investigating (with a little bit of inside help from Tanika). There are several suspects, and they all have seemingly cast iron alibis, so who could have committed the crime? And, perhaps more importantly, how could they have committed the murder inside a locked room and then made their escape? I can’t say any more about the plot without giving away spoilers, but lovers of Miss Marple, Murder She Wrote and other amateur sleuths in the cozy genre, will find this book entirely to their taste. It is well written, the characters are well developed and, importantly, the clues are all there so that you can try to solve the mystery for yourself. So, why only 4 stars? Well, it is all down to me really. I worked out the “who” of the whodunnit very early on and also the “why” for the murder. I even worked out a tiny bit of the “how” because the author used a plot device that I had seen used in other cosy mysteries. This made me feel that the author hadn’t quite fulfilled the promise of the “mystery”. After all, if I can solve the murder that quickly, so can anyone. All that remained was the rest of the “how” and that was far more challenging, and I had to wait until the end of the book to find out how the murder had been committed. So, the author really had created a mystery and my temptation to give the book 3 stars was dismissed and I upgraded it. But, as I said, the clues were there for me to interpret had I been a bit cleverer. Did I enjoy the book? Let me put it this way. I’m already reading book 3 of the series, “Queen Of Poisons” and I have book 4, “Murder On The Marlow Belle” on pre-order (at the time of writing. By the time you read this I may had finished reading them all). So, I recommend “Murder Comes To Marlow” to all lovers of the cosy mystery genre. To find out more about the book and the series, click the button. If you have enjoyed this book review, be sure not to miss out on future blogs by signing up for our newsletter. We’ll even give you a free ebook for doing so.  There is a new scam going the rounds, tempting authors into giving away the rights to their books for free – and it is entirely legal. This affects EU copyright law, but globally the laws are very similar so you may want to keep reading and then check the law where you live. Particularly the law as it applies in the country where the scammer lives, not where you live, because that is where you will have to pursue your claim for copyright infringement. The scam relates to the copyright laws for the translations of books. It was meant to protect translators and give them some ownership of what they had worked hard to produce. But with recent advances in AI the law has not been able to keep up and this has opened up a loophole for scammers to wriggle through. I want to reassure you that not all translators are scammers. The vast majority are honest people and will deal with you honestly. But, as usual, a small minority give the rest a bad name. So, how does this scam work?  You get an email or a DM asking if a “student” can translate your book as part of their university work. Or it may be that someone is offering to do a translation of your book for free for you for “practice”. Being a kind person, you agree that the student can do the translation. However, it is the translator who owns the copyright of the translation, not the author and this is the loophole that the scammers exploit.* They can upload the translated version of the book onto Amazon and sell it legally and there is nothing the author can do about it, because the author gave permission for the person to translate their book – and the scammer will have the email or DM to prove it.  It may not even be a decent translation, but the book’s buyer won’t find that out until they have bought the book and it is you, the author, whose reputation will be damaged by the poor translation as it is your name on the cover. The reason that the translator holds the copyright for the translation is because of the work they have put into it. Of course, with AI available these days the “work” may be minimal, but copyright law has yet to catch up with this innovation. This would also apply if you hire a translator to translate your book into another language for you, unless you have a contract prohibiting them from publishing the translated version. But the scam doesn’t end there. Because the translator holds the copyright for their translation, they can sell the rights to further translations to third parties. So, you have said OK to your book being translated into French, for example, but the translator can then sell the rights to their French translation to be translated into Italian, Spanish, Russian or any other language they can find a buyer for. Or they can use AI to produce those translations for them. And you won’t receive a penny.  As the author you can protect your interests by refusing permission for a translation unless there is a contract in place to protect your rights as the originator. This could be an upfront payment to you for the translation rights or it could be a royalty share deal. But don’t just say “Yes” without that agreement in place. Don’t even suggest that you will consider them doing the translation. Say only that you are willing to negotiate a contract. So, beware. If someone approaches you and offers to translate your book into another language, especially if they are offering to do it for free, because they may not be acting in your interests but in their own.  If you are willing to consider allowing someone to translate your book, we recommend that you take this approach:
1. Ask them if they are willing to enter into a contract with you in order to protect your interests. The likelihood is that if they are scammers you will hear no more from them. 2. Agree terms for the transfer of the rights to translate the book.*. This may be a one off up-front payment to you for the rights, or it may be a royalty share agreement for publication of the translated work. It could be a mixture of both with an upfront payment being traded off for lower royalties. 3. Agree which languages they will hold the translation rights for. Usually this will just be one language, but it could be more than one, which makes the rights more valuable as it increases the potential sales volume. 4. Once your book has been translated into one language, the translator will have the right to sell the rights for translation into a third language, so your contract must prohibit that. 5. Agree who will do the publishing of the translated work, you or the translator. If it is the translator, agree the monitoring arrangements for sales on which the royalties will be calculated. This can take the form of KDP sales reports. 6. Agree who will do the marketing and how the marketing costs will be deducted from royalties in order to maintain an equitable balance between author and translator. 7. Find a solicitor/lawyer who will draft the contract on the terms you have agreed. It will cost you money, but it could earn you more in the long term. This may appear complicated but remember that your book is your property, and no one will protect your rights to your book except you. The law is on your side, but in this case it is also on the side of the translator. * There is one exception. In Germany, national laws state that the originator of the work holds the sole copyright, and that copyright cannot be transferred.. So, any scammer is unlikely to be offering to translate your work into German. But get a contract anyway, just to be safe. If you have enjoyed this blog, or found it informative, then make sure you don’t miss future editions. Just click on the button below to sign up for our newsletter. We’ll even send you a free ebook for doing so. |
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